This research pillar aims to address diversity and fairness in consumption, the workplace, and at school to foster inclusive and respectful organizational environments.

Representative areas of research include but are not limited to:

• #Invisible identities: Sexual orientation, neurodivergence, or religious beliefs among others are invisible but often stigmatized identities in consumption, at work or at school. This research stream aims at examining those experiences felt by consumers, employees and students and propose accordingly managerial interventions to address them.
• #Cultural differences: Gender inequality, language or skin tone differences are often affecting decisions and behaviors related to consumption, work or education. This stream of research aims at examining topics such as women in finance, skin tone influence in consumption, meaning of happiness across cultures.
• #Inclusive interventions: Social media platforms, brand communities, work environments or educational settings play a crucial role in fostering inclusive, fair and ethical experiences. This stream of research aims at examining how organizations can design, implement and monitor such experiences for their stakeholders.

The main experts of this research pillar are Almudena Cañibano, Marion Festing, Géraldine Galindo, Charlotte Gaston-Breton, Hsin Hsuan (Meg) Lee, Daniela Lup, Minna Paunova.

This research pillar aims at exploring strategies to cope with critical situations in consumption, the workplace, or at school that may negatively impact individual and collective health.

Representative areas of research include but are not limited to:

• #Healthy practices: Addictive or compulsive consumption, unhealthy habits, or risky decisions are practices that may be induced by organizational environments and the products or services they produce. This research stream aims at examining the predictors, consequences and possible interventions to mitigate those ill-being practices.
• #Stress and anxiety: Burnout, stress, anxiety are critical issues that organizations and managers need to act upon. This research stress aims at understanding how individuals and organizations cope with such issues.
• #Loneliness: Loneliness is a widespread psychosocial issue in modern society that poses significant risks especially when it is experienced in social contexts. Consumption groups, social platforms, workplace, schools, are in turn urged to explore loneliness experiences and how they can mitigate them to preserve and enhance individual, societal and organizational well-being.

The main experts of this research pillar are Kerstin Alfes, Argyro Avgoustaki, Almudena Cañibano, Charlotte Gaston-Breton, Minas Kastanakis, Hsin Hsuan (Meg) Lee, Daniela Lup, Diana Pérez-Arechaderra, Saeid Vafania.

This research pillar aims at examining how individual, societal, and organizational well-being can be preserved and enhanced amidst ongoing technological and sustainability transitions [#Digital well-being, #Human-centric technologies, #Mindful behavior]

Representative areas of research include but are not limited to:

• #Digital well-being: Excessive use of social media, constant connectivity, or AI delegation can hinder focus, flow or critical thinking, among others. This research stream aims at examining the usage of digital technologies at work, in consumption or at school to further develop strategies that promote balanced and mindful digital engagement.
• #Human-centric technologies: Self-tracking technologies, AI services or even robots may be designed to enhance consumer, employee or student well-being. This stream of research aims at uncovering the bright and dark side of human centric technologies to better set the right tools for teh right purposes.
• #Mindful behavior: Being mindful is about stopping our automatic modes of thinking and behaving to foster more responsible and less harmful behaviors for the self,, the society and the environment. This research stream aims at exploring how mindfulness practices at work, in consumption or at school may induce more responsible and less mindless habits.

The main experts of this research pillar are Almudena Cañibano, Charlotte Gaston-Breton, Hector Gonzalez-Jimenez, Hsin Hsuan (Meg) Lee, Isabella Maggioni, Vitor Lima.