Saeid Vafainia is an Assistant Professor of Marketing at ESCP Business School in Paris. He specializes in retailing and quantitative marketing and his research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. He is particularly interested in research on marketing communication effectiveness and customer relationship management, utilizing granular data. His publication has appeared in impactful marketing journals, including the Journal of Interactive Marketing and Marketing Letters.
He is currently the Associate Editor of Social Media at the European Management Journal as well as an editorial board member at the Journal of Business and Retail Management Research. He has also been involved in several research-based consultancy projects from a variety of sectors, including retailing and communication services. He is also an affiliate professor at the Erasmus School of Economics in Rotterdam, The Netherlands.
He obtained his Ph.D. in Business Economics from KU Leuven (Belgium), his MBA at the University of Tehran (Iran), and his B.A. in mechanical engineering. He has several years of experience working in the FMCG sector as a brand manager.