Saeid Vafainia is Assistant Professor of Marketing at the Paris campus. He is specialized in retailing and quantitative marketing. He is particularly interested in research on marketing communication effectiveness and customer relationship management, using big data. He obtained his Ph.D. in Business Economics from KU Leuven (Belgium) and he has several years of experience working in FMCG sector.
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5 publications
Academic Articles
2021
VAFAINIA, S., E. BREUGELMANS, T. BIJMOLT
Conference Proceedings
2020
VAFAINIA, S., T. BIJMOLT, E. BREUGELMANS
ESCP Impact Papers
2020
VAFAINIA, S
Academic Articles
2019
VAFAINIA, S.
PhD / HDR Dissertation
2019
VAFAINIA, S