How do people and companies present themselves online? How different identities interact and collide? What triggers the interactions? And why do some engaged in prolonged conversations than others? Hsin-Hsuan Meg Lee examines the behavioural science that underlies these questions. She studies how people construct identities, how popular discussions are formed, and how perceptions transform into behaviours. Her research has been published in top-tier academic journals. She is also a member of the European Marketing Academy, Association for Consumer Research, and Academy of Marketing Science.
Meg is an Associate Professor of Marketing at ESCP Europe where she also serves as the co-director of MSc in Marketing and Creativity. She teaches marketing analytics, marketing research, digital marketing and social media strategy on a range of undergraduate, postgraduate and executive development programmes. Prior to joining ESCP, Meg was a Lecturer at University of Amsterdam Business School and Amsterdam University of Applied Sciences where she was engaged in a range of research and teaching activities. She holds a PhD in Marketing from the University of Amsterdam and a Masters degree in Marketing from the University of Strathclyde with distinction.
Meg helps companies and organisations with their digital marketing strategies. She also delivers training and workshops to help managers understand analytics. Utilising a series of simulation, exercises and games, her workshops foster creativity through analytical thinking. With a particular interest in the B2B sector, she has previously worked with companies in public transportation, telecom, chemistry, legal and IT industries.