Chapter

2026

L. BLASCO-ARCAS, H.-H. M. LEE

From Principles to Practices: Implementing AI Responsibly for Social and Sustainable Impact

in Encyclopedia of Artificial Intelligence in Marketing., Riadh Ladhari Ed., Springer, 2026

Other contribution

2026

LEE, H.-H. M., C. GONSALVES, M. CLANCY, R. KHUSAINOVA, K. MARSHALL, S. PERCY, L. T. QUAMINA, S. VUKOVIĆ, A. I. CANHOTO, P. BAINES

Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration

2026, Academy of Marketing

Chapter

2026

LEE, H.-H. M.

Not Just Numbers: Teaching Analytics as a Creative Act

in Approaching the Classroom Creatively., Jane Neal-Smith, Helena Martins Eds, Routledge/Taylor & Francis, 2026

Journal Article

2026

YANG, T., H.-H. M. LEE, C. GASTON-BRETON

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

Forthcoming PSYCHOLOGY AND MARKETING

Paper presented in a Conference

2025

LEE, H.-H. M., Y. LI, L. BLASCO-ARCAS

A Meta-analysis of Visual Marketing Communication

in EMAC Spring Conference 2025, 2025, Madrid, Spain

Paper presented in a Conference

2025

LEE, H.-H. M., W. XIE, G. OVERGOOR

Colouring Inclusivity: Exploring the Role of Skin-Tone Diversity in Consumer Perceptions and Brand Practices

in EMAC Spring Conference, 2025, Madrid, Spain

ESCP Impact Papers

2025

LI, Y., H.-H. M. LEE, L. BLASCO-ARCAS

Computer Vision Empowering Brand Strategy: From Vision to Action

2025, ESCP Impact Papers

Journal Article

2025

BLASCO-ARCAS, L., Y. LI, H. -H. M. LEE

Computer vision in branding: A conceptual framework and future research agenda

JOURNAL OF BUSINESS RESEARCH, 2025, vol. 193, pp. 115329

Paper presented in a Conference

2025

LEE, H.-H. M., L. BLASCO-ARCAS, V. , M. LIMA

Exploring ill-being and disengagement practices in extended reality experiences

in 10th International XR-Metaverse Conference 2025, 2025, Maastricht, Netherlands

Paper presented in a Conference

2025

LEE, H.-H. M., C. GASTON-BRETON

Mindful Decluttering: Navigating the path from reflection to conscious consumption

in Amplifying our Impact to Enhance Consumers' Life, 2025, Las Vegas, United States

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