Charlotte Gaston-Breton (HDR from Paris I Panthéon Sorbonne and Ph.D from the University Paris Dauphine) is currently Full Professor in the European Marketing Department at ESCP Business School. She is the Coordinator of the European Marketing Department and the co-Academic Director of the online Executive Master in International Business (EMIB). She is the scientific director of the research center in Happiness, Well-Being & Management (https://escp.eu/faculty-research/research-centres/Happiness-and-Well-Being-in-Management).
Previously, she worked at the University Carlos III of Madrid and at the University Paris Ouest Nanterre. She has been invited by research centers such as the Stern Business School (New York University) and the Haas Business School of Berkeley (California).
Her research areas deal with consumer experiences and psychology. She published books, articles in international journals (e.g., Marketing Letters, International Marketing Review, Journal of Product and Brand Management), national journals (e.g., Recherche et Applications en Marketing, Décisions Marketing) and conferences.
Her consultancy activities are related to customer experience and data analysis for consumer goods (L’OREAL, Carrefour), insurance companies (AXA, REALE), advertising agencies (BDDP Conseil, Havas Media), and marketing research industries (GFK, Symphony).