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Charlotte Gaston-Breton, Ph.D in Marketing at the University Paris Dauphine is currently Associate Professor and Academic Director of the online Executive Master in International Business (EMIB) at ESCP Business School, Madrid Campus. She is the scientific director of the research center in Happiness, Well-Being & Management (http://happymgmt.eu/).

Previously, she worked at the University Carlos III of Madrid and at the University Paris Ouest Nanterre. She has been invited by research centers such as the Stern Business School (New York University) and the Haas Business School of Berkeley (California).

Her research areas deal with consumer experiences and psychology. She published books, articles in international journals (e.g., Marketing Letters, International Marketing Review, Journal of Product and Brand Management), national journals (e.g., Recherche et Applications en Marketing, Décisions Marketing) and conferences.

Her consultancy activities are related to customer experience and data analysis for consumer goods (L’OREAL, Carrefour), insurance companies (AXA, REALE), advertising agencies (BDDP Conseil, Havas Media), and marketing research industries (GFK, Symphony).

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47 publications

Academic Articles

2021

VOYER, B., G., C. GASTON-BRETON, J. LEMOINE, M. KASTANAKIS

Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries

JOURNAL OF BUSINESS RESEARCH, 134, 1-12

Conference Presentations

2021

VOYER, B., G., C. GASTON-BRETON, M. KASTANAKIS, J. LEMOINE

In pursuit of pleasure, meaning or spirituality? A comparison of cultural orientations and happiness

International Association for Cross-Cultural Psychology (IACCP)

ESCP Impact Papers

2021

LEE, H. -H. M., C. GASTON-BRETON

Mind the Self, then the world: A Discussion on the Dark Side of Mindfulness Practices

ESCP Impact Papers, 2021-29-EN

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Media

2021

GASTON-BRETON, C

It's not rocket science, it's well-being science!

The Choice

Academic Articles

2020

GASTON-BRETON, C., E. BRANDI SORENSEN, T. UTH THOMSEN

How experiences of freedom foster consumer happiness? A distinction between freedom from and freedom to

ADVANCES IN CONSUMER RESEARCH, 48

Academic Articles

2020

GASTON-BRETON, C., E. BRANDI SORENSEN, T. UTH THOMPSEN

I want to break free! How experiences of freedom foster consumer happiness

JOURNAL OF BUSINESS RESEARCH

Academic Articles

2020

LEE, H. -H. M., C. GASTON-BRETON

How con consumers both value and resist consumption? An exploration of consumer relationships with their possessions in the pursuit of happiness

ADVANCES IN CONSUMER RESEARCH

ESCP Impact Papers

2020

GASTON-BRETON, C

The regulatory functions of experiences of consumption in the context of the COVID-19 pandemic

ESCP Impact Papers, 2020-05-EN

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Chapters

2018

GASTON-BRETON, C.

Amazon ou l'obsession du client

In: Gestion de la relation client, Frédéric Jallat, Pierre Volle et Eric Stevens Pearson

Conference Presentations

2018

GASTON-BRETON, C.

Why decluttering and organising can foster happiness?

Global Marketing Conference