We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP website. However, if you would like to, you can change your cookie settings at any time.

Close

Professor Voyer is full professor at ESCP Business School in the department of Entrepreneurship and chair-holder of the Cartier – ESCP – HEC Turning Points Research Chair and Visiting Professor in the department of Psychological and Behavioural Science at the London School of Economics and Political Science (LSE). He has held various visiting research positions, including Copenhagen Business School (CBS) and the University of Auckland. He previously served as Associate Dean of ESCP Europe’s Undergraduate programmes and Jean Monnet Module Leader (Erasmus +, EU-funded Programme).

He received a PhD in Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris (Paris 1). Before this, he studied marketing at HEC Paris and the London Business School. In the UK, He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer’s research focuses on behavioural science from an interdisciplinary perspective, drawing from a wide range of innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (Cartier, L’Oréal, KPMG, LastMinute.com…), and public research bodies (ERASMUS+ / European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributions to the field of applied psychology and behavioural science (including journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain SciencesJournal of Economic Psychology, Journal of Advanced Nursing…) and management journals (Journal of Business Research, Psychology & Marketing, AMS Review…). He regularly presents his work at international conferences and gives keynote speeches, in fields ranging from marketing, management and applied psychology and behavioural science.

Beyond academic research, he extensively collaborates with the media (TV, radio, press, Internet) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in behavioural science.

He has taught at all academic levels, from undergraduate programmes to a wide range of postgraduate programmes in management and psychology and at doctoral level. He has also taught extensively on executive education programmes. Courses currently or previously taught included: consumer psychology, project management, understanding the marketplace, marketing management, marketing for entrepreneurs, marketing & communication, luxury marketing, research methods and experimental design. He supervises student research at bachelor, master, and doctoral level.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), having ranked in the top 5% in international competitions, and fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

Search the faculty

Display:
289 publications

Academic Articles

2021

VOYER, B., G., L. SAJTOS, J. CAO, J. ESPINOSA, I. PHAU, P. ROSSI, B. SUNG

Brand love: Corroborating evidence across four continents

JOURNAL OF BUSINESS RESEARCH

Academic Articles

2021

LEBAN, M., T. UTH THOMSEN, S. VON WALLPACH, B. , G. VOYER

Constructing Personas: How High‑Net‑Worth Social Media Infuencers Reconcile Ethicality and Living a Luxury Lifestyle

JOURNAL OF BUSINESS ETHICS, 69 (2), 225–239 pp.

Academic Articles

2021

VOYER, B., G., C. GASTON-BRETON, J. LEMOINE, M. KASTANAKIS

Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries

JOURNAL OF BUSINESS RESEARCH

Academic Articles

2021

VOYER, B., G., M. SANGLE-FERRIERE

Consumers’ propensity to avoid seeking assistance: Conceptualization and scale development

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

Academic Articles

2021

VOYER, B., G., C. PROVENCHER

Vaccination and The Prevention of Communicable Diseases in Healthcare Settings: Lessons from the Covid-19 Pandemic

HEALTH SERVICES RESEARCH

Academic Articles

2021

PARK, J., J. KIM, (. K. SEONGSEOP , B. , G. VOYER, C. KIM, B. SUNG, H. GONZALEZ JIMENEZ, F. FASTOSO, Y. K. CHOI, S. YOON

The Impact of COVID-19 on Consumer Evaluation of Authentic Advertising Messages

PSYCHOLOGY AND MARKETING

Conference Presentations

2021

VOYER, B., G., C. GASTON-BRETON, M. KASTANAKIS, J. LEMOINE

In pursuit of pleasure, meaning or spirituality? A comparison of cultural orientations and happiness

International Association for Cross-Cultural Psychology (IACCP)

Media

2021

VOYER, B., G

Voyer (2021) The smartness of cities lies in its citizens

The Choice

Media

2021

VOYER, B., G

Podcast on working from home

Financial times

Media

2021

VOYER, B., G., C. SECKLER

Interview: How to fail quickly and learn from your mistakes

The Choice