Professor Voyer is a full professor in the Department of Entrepreneurship at ESCP Business School. He is the current scientific director of the Cartier – ESCP – HEC Research Chair ‘Turning Points’.

Professor Voyer is a behavioural scientist and interdisciplinary researcher, employing innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). He has authored or co-authored more than 150 scientific contributions to the field of applied psychology (journal articles, conference presentations, case studies…).

Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant, working with outlets such as The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, and BBC World. He worked for several years as a marketing practitioner in different industries, including FMCGs, banks, and public institutions, and remains a freelance consultant in the area of behavioural science.

Professor Voyer received a PhD in Social Psychology from the London School of Economics (LSE), and a Doctor of Science in management (DSc / Habilitation à Diriger des Recherches) from Sorbonne University in Paris. He also studied marketing at HEC Paris and the London Business School. He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), an Associate Fellow of the British Psychological Society (AFBPsS), a Fellow of the Royal Society of Arts (FRSA) and a Senior Fellow of the Higher Education Academy (SFHEA).

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332 publications

Academic Articles

2025

VOYER, B., G., M. SANGLÉ-FERRIÈRE, L. SAJTOS, B. SUNG

The measurement of perceived shared agency in customer–artificial intelligence interactions

JOURNAL OF SERVICE THEORY AND PRACTICE

Media

2025

VOYER, B., G

Want To Really Change Behaviors? Start By Understanding How Societies Already Channel People, Says Prof. Lahlou

FORBES

Academic Articles

2024

LEBAN, M., A. ERRMANN, Y. SEO, B. , G. VOYER

Mindful luxury: A case of the Faroe Islands

TOURISM MANAGEMENT, 104

Conference Presentations

2024

VOYER, B., G., L. SAJTOS, M. SANGLÉ-FERRIÈRE, B. SUNG

Perceived Shared Agency In Consumer-AI Interactions

Australian & New Zealand Marketing Academy Conference (ANZMAC)

Conference Presentations

2024

VOYER, B., G., J. ZHANG

CEO Activism: Economic, Charismatic or Authentic Leadership? The Effects of Leadership Style Expectations on Employee Perceptions of CEO Activism.

University

Conference Presentations

2024

VOYER, B., G., J. ZHANG

CEO Activism: Economic, Charismatic or Authentic Leadership? The Effects of Leadership Style Expectations on Employee Perceptions of CEO Activism.

Strategic Management Society

Conference Presentations

2024

VOYER, B., G., R. RAHAJASON, H. GONZALEZ JIMENEZ, C. GASTON-BRETON

Beyond Adoption: Motivations to Continuous Chatbot Usage

Australian & New Zealand Marketing Academy Conference (ANZMAC)

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

ESCP Impact Papers, 2024-47-EN

ESCP Impact Papers

2024

NICOLAY, O., B. , G. VOYER, P. DESMICHEL

Luxury’s Upcoming dilemmas: How to rethink what we thought we knew about luxury

ESCP Impact Papers, 2024-12-EN

Media

2024

DESMICHEL, P., B. , G. VOYER

Louis Vuitton, Notre Dame and the quest for ‘secular immortality’

The Conversation