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Professor Voyer is full professor at ESCP Europe Business School in the department of Entrepreneurship and Jean Monnet Module Leader (Erasmus +, EU-funded Programme). He has held various visiting research positions across Europe, including the London School of Economics and Political Science (LSE) and Copenhagen Business School and previously served as Associate Dean of ESCP Europe’s Undergraduate programmes.

He received a PhD in Social Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studiedmarketingat HEC Parisand the London Business School.In the UK, He is a chartered psychologist(CPsychol), a chartered scientist(CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (KPMG, L’Oréal, LastMinute.com…), and public research bodies (European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributionsto the field of applied psychology (including journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology,Behavioural and Brain SciencesJournal of Economic Psychology, Journal of Advanced Nursing…)and management journals(Journal of Business Research, AMS Review…). He regularly presents his work at international conferences and gives keynote speeches, in fields ranging from marketing, management and applied psychology and behavioural science.

Beyond academic research, he extensively collaborates with the media (TV, radio, press, Internet) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in behavioural science.

He has taught at all academic levels, from undergraduate programmes to a wide range of postgraduate programmes in management and psychology and at doctoral level. He has also taught extensively on executive education programmes. Courses currently or previously taught included: consumer psychology, project management, understanding the marketplace, marketing management, marketing for entrepreneurs, marketing & communication, luxury marketing, research methods and experimental design. He supervises student research at bachelor, master, and doctoral level.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), having ranked in the top 5% in international competitions, and fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

 

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273 publications

Academic Articles

2020

VOYER, B., G

Journal of Retailing and Consumer Services

JOURNAL OF RETAILING AND CONSUMER SERVICES, TBD

Academic Articles

2020

LEBAN, M., T.UTH THOMSEN, S.VON WALLPACH, B., G.VOYER

Constructing Personas: How High‑Net‑Worth Social Media Infuencers Reconcile Ethicality and Living a Luxury Lifestyle

JOURNAL OF BUSINESS ETHICS

ESCP Impact Papers

2020

VOYER, B., G

What behavioural science can tell us about human behaviour in the wake of pandemic?

ESCP Impact Papers, 2020-01-EN

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Media

2020

VOYER, B., G.

COMPARISON CULTURE: Is it damaging our health?

TRT World

Media

2020

VOYER, B., G

Does quarantining do more harm than good?

BBC World

Media

2020

VOYER, B., G.

Interview psychological consequences of COVID-19

Channel 4

Media

2020

VOYER, B., G

95. The Daily Telegraph Podcast March 2020 Interview on buying behaviour in relation to COVID 19

The Daily Telegraph Podcast

Media

2020

VOYER, B., G

Interview on adherence to lockdown measure

The Daily Telegraph Podcast

Media

2020

VOYER, B., G

Interview on goal motivation theory applied to out of lockdown psychology

The Daily Telegraph Podcast

Media

2020

VOYER, B., G

Interview on understanding out of lockdown behaviour

The Daily Telegraph Podcast