Professor Voyer is full professor at ESCP Business School in the department of Entrepreneurship. He is the current scientific director of the Cartier – ESCP – HEC Research Chair ‘Turning Points’. Professor Voyer received a PhD in Social Psychology from the London School of Economics (LSE), and a Doctor of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. He also studied marketing at HEC Paris and the London Business School. He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer is a behavioural scientist and interdisciplinary researcher, working with innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). He has authored or co-authored more than 150 scientific contributions to the field of applied psychology (journal articles, conference presentations, case studies...). Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs, banks, and public institutions and remains a freelance consultant in the area of behavioural science.

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329 publications

Academic Articles

2024

LEBAN, M., A. ERRMANN, Y. SEO, B. , G. VOYER

Mindful luxury: A case of the Faroe Islands

TOURISM MANAGEMENT

Conference Presentations

2024

VOYER, B., G., L. SAJTOS, M. SANGLÉ-FERRIÈRE, B. SUNG

Perceived Shared Agency In Consumer-AI Interactions

Australian & New Zealand Marketing Academy Conference (ANZMAC)

Conference Presentations

2024

VOYER, B., G., H. GONZALEZ JIMENEZ, C. GASTON-BRETON, R. RAHAJASON

Beyond Adoption: Motivations to continuous chatbot usage

Australian & New Zealand Marketing Academy Conference (ANZMAC)

Conference Presentations

2024

VOYER, B., G., J. ZHANG

CEO Activism: Economic, Charismatic or Authentic Leadership? The Effects of Leadership Style Expectations on Employee Perceptions of CEO Activism.

University

Conference Presentations

2024

VOYER, B., G., J. ZHANG

CEO Activism: Economic, Charismatic or Authentic Leadership? The Effects of Leadership Style Expectations on Employee Perceptions of CEO Activism.

Strategic Management Society

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

ESCP Impact Papers, 2024-47-EN

ESCP Impact Papers

2024

NICOLAY, O., B. , G. VOYER, P. DESMICHEL

Luxury’s Upcoming dilemmas: How to rethink what we thought we knew about luxury

ESCP Impact Papers, 2024-12-EN

Other Intellectual Contributions

2024

VOYER, B., G

Vogue Business , Interview on luxury brands collaboration

FINANCIAL TIMES

Conference Presentations

2023

VOYER, B., G., M. SANGLE-FERRIERE, L. SAJTOS, B. SUNG

Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions

European Marketing Academy

Conference Presentations

2023

VOYER, B., G.

Embedding Cross Cultural Psychology Content in a Traditional Business School Curriculum and Management Practice

International Association for Cross-Cultural Psychology (IACCP)