Minas N. Kastanakis is Professor of Marketing, Director of Research at ESCP Europe's London campus, and Editor-in-Chief of the European Management Journal. He holds a PhD in Management (Cass Business School, City University), an MBA with Distinction (University of London) and a Law Degree (LLB, University of Athens).  

Professor Kastanakis is a world-renowned expert in luxury consumption and luxury products' management. His other research interests revolve around personality and signalling; cross-cultural consumer behavior; psychoanalysis, consumerism, and ethics. His scientific output includes many articles in leading academic journals, as well as a large number of conference announcements, for which he has received several Best Conference Paper Awards.

Currently, he serves as Editor-in-Chief for the European Management Journal; and he has been a Guest Editor for the Journal of Business Research. He is a founder member of ESCP Europe's Happiness & Management Research Centre, conducting research on the drivers of happiness.

In addition to his academic profile, Minas is a trained and qualified Barrister and has extensive managerial and consulting experience with large corporations, such as L'Oreal or the Richemont Group of luxury companies; as well as companies and governmental organisations in the UK, Greece, Russia and S. Korea.

Search the faculty

Display:
57 publications

Academic Articles

2023

BLASCO-ARCAS, L., M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

Leveraging user behavior and data science technologies for management: An overview

JOURNAL OF BUSINESS RESEARCH, 154

Academic Articles

2023

KASTANAKIS, M., M. CHRISTOFI , I. STYLIANOU, , E. HADJIELIAS, , A. DE MASSIS

Tackling pandemic-related health grand challenges: The role of organizational ambidexterity, social equality, and innovation performance

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE)

Academic Articles

2023

KASTANAKIS, M., D. P. SINGH, S. GUPTA, R. SAHIL , A. SINGH

Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 47 (3), 1189-1209

Academic Articles

2022

KASTANAKIS, M., S. MAGRIZOS, K. KAMPOURI

Pain (and pleasure) in marketing and consumption: An integrative literature review and directions for future research

JOURNAL OF BUSINESS RESEARCH, 140, 189-201

Academic Articles

2022

KASTANAKIS, M., R. BHUKYA, J. PAUL, S. ROBINSON

Forty Years of European Management Journal: A Bibliometric Overview

EUROPEAN MANAGEMENT JOURNAL, 40(1), 10-28

Academic Articles

2022

BLASCO-ARCAS, L., H. -H. M. LEE, M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

The role of consumer data in marketing: A research agenda

JOURNAL OF BUSINESS RESEARCH, 146, 436-452

Academic Articles

2022

KASTANAKIS, M., I. RIZOMYLIOTIS , A. GIOVANIS, K. KONSTANTOULAKI, I. KOSTOPOULOS

“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment

JOURNAL OF BUSINESS RESEARCH, 153, 329-340

Academic Articles

2022

KASTANAKIS, M., H. NOBRE, A. KUMAR, J. PAUL

Consumers' relationship with mass prestige brands and happiness

EUROPEAN MANAGEMENT REVIEW

Academic Articles

2022

KASTANAKIS, M., D. N. ANGWIN, U. URS, N. APPADU, I. C. THANOS, S. VOURLOUMIS

Does merger & acquisition (M&A) strategy matter? A contingency perspective

EUROPEAN MANAGEMENT JOURNAL, 40 (6), 847-856

Media

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

World Economic Forum