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Dr. Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School. Isabella’s research interests cover the area of consumer behaviour and psychology, with a specific focus on consumer well-being, identity-based consumption, and sustainable consumption behaviour in retail and tourism research settings. 

Isabella has published her research. in journals such as Journal of Business Research, European Management Journal, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, and International Journal of Tourism Research. 

She has worked on applied research projects with world-leading organisations and delivered presentations to practitioners and academics across Europe, Australia and New Zealand on retail innovation, consumer and marketing trends, customer experience and service design.

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15 publications

Academic Articles

2021

JEBARAJAKIRTHY, C., D. MANISH, I. MAGGIONI, S. SANDS, M. DHARMESTI, C. FERRARO

Understanding on-the-go consumption: A retail mix perspective

JOURNAL OF RETAILING AND CONSUMER SERVICES, 58

Academic Articles

2021

MAGGIONI, I., D. CORSARO

Sales Transformation: Conceptual Domain and Dimensions

JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING

Academic Articles

2020

MAGGIONI, I., S. SANDS, C. FERRARO, J. PALLANT, J. PALLANT , L. SHEDD, D. TOJIB

Consumer cross-channel behaviour: is it always planned?

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, 48 (12), 1357-1375

Chapters

2020

MAGGIONI, I.

Consumer-Retailer Identification Enhancing Consumer Well-Being

In: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, F. Musso, & E. Druica IGI Global

Academic Articles

2019

MAGGIONI, I., A.DI GREGORIO, C.MAURI, A.MAZZUCCHELLI

Employability skills for future marketing professionals

EUROPEAN MANAGEMENT JOURNAL

Academic Articles

2019

MAGGIONI, I., S.SANDS, C.FERRARO, C.JEBARAJAKIRTHY, M.DHARMESTI

The vice and virtue of on-the-go consumption: An exploratory segmentation

JOURNAL OF RETAILING AND CONSUMER SERVICES, 51, 399-408

Academic Articles

2019

MAGGIONI, I., S.SANDS, R.KACHOUIE, Y.TSARENKO

Shopping for well-being: The role of consumer decision-making styles

JOURNAL OF BUSINESS RESEARCH, 105, 21-32

Academic Articles

2018

MAGGIONI, I., J.LOWE, S.SANDS

Critical success factors of temporary retail activations.

JOURNAL OF RETAILING AND CONSUMER SERVICES, 40, 74-81

Academic Articles

2017

MAGGIONI, I., C.MAURI, A.DI GREGORIO, A.MAZZUCCHELLI

The employability of marketing graduates in the era of digitalisation and globalisation

MERCATI E & COMPETITIVITA, 4, 103-124

Academic Articles

2016

MAGGIONI, I.

What drives customer loyalty in grocery retail? Exploring shoppers’ perceptions through associative networks.

JOURNAL OF RETAILING AND CONSUMER SERVICES, 33, 120-126