Dr. Vitor Lima is an Assistant Professor of Marketing at ESCP Business School. He previously held a Postdoctoral Fellowship at Schulich School of Business/York University.

He frequently collaborates with media outlets, such as the BBC. His awards include the AMS Mary Kay Doctoral Dissertation Award, an AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (ADCCA), and the ACR Best Working Paper Award, among others. His research interests encompass Consumer Culture Theory (CCT), AI, robots, biohacking, self-tracking, cyborgs, and transhumanism.

He holds a PhD in Business Administration (Marketing) from IAG/PUC-Rio and Schulich School of Business/York University (as a visiting PhD student). He also holds an MSc in Business Administration from FGV/EBAPE, an MBA in Marketing from FGV, a BA in Advertising with an extension in Branding from ESPM, and a Digital Marketing Strategy Executive Certificate from Harvard University.

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31 publications

Chapters

2024

LIMA, V., M.

Researching Technological Posthuman Futures with Thought Experiments

In: Handbook of qualitative research methods in marketing, Russell Belk and Cele Otnes Edward Elgar

Chapters

2024

LIMA, V., M.

Biohacking and Bioethical Considerations for Marketing Communications Campaigns

In: Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, Alexander V. Laskin and Karen Freberg Routledge/Taylor & Francis

Conference Presentations

2024

BLASCO-ARCAS, L., V. , M. LIMA, H. -H. M. LEE

The role of extended realities in consumer well-being

University of Zaragoza

Conference Proceedings

2024

LIMA, V., M., L. PESSOA, R. W. BELK

The Enhanced Self

Consumer Culture Theory Conference

Conference Proceedings

2024

LIMA, V., M.

Interfacing Relations: A postphenomenological Conceptualization of Human-Technology Relationships

CERALE

Conference Proceedings

2024

LIMA, V., M., R. W. BELK

An Embodied-Enactive Conceptualization of Consumer-Robots Interactions in Services

SERVSIG

Conference Proceedings

2024

LIMA, V., M., M. T. ZANINI, B. SILVA-RÊGO

Sociotechnical Imaginaries Shaping the NFTs Legitimation as Brand Assets

Consumer Culture Theory Conference

Conference Proceedings

2024

LIMA, V., M., R. W. BELK

In Case of a Biological Emergency, Break Glass. Enhance Your Self

Consumer Culture Theory Conference

Conference Proceedings

2024

LIMA, V., M.

Arts-Based Research

Consumer Culture Theory Conference

Conference Proceedings

2024

OBERHAUSER, M., V. , M. LIMA, P. CHAMAKIOTIS

The Socio-Environmental Impact of NFTs: Digital Technologies and the Capitalocene

Australasian Conference on Information Systems