Dr. Vitor Lima is an Assistant Professor of Marketing at ESCP Business School, Postdoctoral Fellow at Schulich School of Business/York University, Ph.D. in Business Administration (Marketing) at IAG/PUC-Rio and Schulich School of Business/York University (visiting Ph.D. student), MSc in Business Administration at FGV/EBAPE, MBA in Marketing at FGV, BA in Advertising with extension in Branding at ESPM, and Digital Marketing Strategy Executive Certificate at Harvard University. Frequently, he collaborates with media, such as BBC.
His awards include an AMS Mary Kay Doctoral Dissertation Award, an AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (ADCCA), and the ACR Best Working Paper Award, among others. His research interests are Consumer Culture Theory (CCT), AI, Robots, Biohacking, Self-Tracking, Cyborgs, Transhumanism, and Semiotics.