Dr. Vitor Lima is an Assistant Professor of Marketing at ESCP Business School, Postdoctoral Fellow at Schulich School of Business/York University, Ph.D. in Business Administration (Marketing) at IAG/PUC-Rio and Schulich School of Business/York University (visiting Ph.D. student), MSc in Business Administration at FGV/EBAPE, MBA in Marketing at FGV, BA in Advertising with extension in Branding at ESPM, and Digital Marketing Strategy Executive Certificate at Harvard University. Frequently, he collaborates with media, such as BBC. He is one of the finalists of the 2021 AMS Mary Kay Doctoral Dissertation Award, 2021 AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (ADCCA), together with Russell Belk, recipient of the 2021 ACR Best Working Paper Award, and named by the Social Media Marketing Magazine as one of the TOP 100 Twitter Marketing Professors. His research interests are Consumer Culture Theory (CCT), Transhumanism, Biohacking, Cyborgs, AI, Robots, Digital Marketing, and Semiotics.