TV Appearance

2018

VOYER, B.

LSE Research insights video

London School of Economics, 2018

Conference Proceedings

2018

VOYER, B., M. LEBAN

Millenial Micro-Celebrities Personal Branding Strategies on Instagram

in ANZMAC Annual Conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2018, Adelaide, Australia

Paper presented in a Conference

2018

LEBAN, M., B. VOYER

Millionaires and geo-tags: investigating millennials’ display of experiential luxury on instagram

in 2018 Global Marketing Conference, 2018, Tokyo, Japan

Paper presented in a Conference

2018

VOYER, B., H. KIM, C. GIRARD

More can be Less and Less can be More: A Mixed Methods Approach to Understanding Brand Prominence

in Luxury The Mystique of Luxury Brand Conference, 2018, Singapore, Singapore

Guest Speaker in a Conference

2018

VOYER, B.

Public Lecture: Power At Play

2018, London School of Economics, London, United Kingdom

Paper presented in a Conference

2018

VOYER, B., I. WONG

The influence of visual attention on ad variation effectiveness: A cross-cultural investigation on recall and attitudes towards a brand

in GMC CONFERENCE, biennial conference, Tokyo, Japan, 2018, Tokyo, Japan

Paper presented in a Conference

2018

VOYER, B.

Understanding need for customer assistance: measuring the personal differences that trigger customer assistance request

in SERVSIG 2018, Opportunities for Services in a Challenging World, 2018, Paris, France,, France

Journal Article

2018

VOYER, B., B. FRANKS

What Does Agency Afford the Self? a Review of Talking to Our Selves: Reflection, Ignorance, and Agency

BEHAVIORAL AND BRAIN SCIENCES, 2018, vol. Vol. 41, pp. e44

Debate; Point of view; Editorial,…

2017

VOYER, B.

Canvas8, interview on the psychology of seasonal shopping

2017, CANVAS8

Journal Article

2017

VOYER, B. G., M. N. KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

JOURNAL OF BUSINESS RESEARCH, 2017, vol. 70, pp. 399 - 410

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