Journal Article

2022

VOYER, B., G.

Interview on the GenZ Observatory

Revue RH&M, 2022

Journal Article

2022

VOYER, B., G.

Interview on the rise of veganism

ECONOMY CHOSUN, 2022

Debate; Point of view; Editorial,…

2022

VOYER, B., G.

Is The Golden Age Of Customer Service Behind Us?

2022, FORBES

Journal Article

2022

VOYER, B., G., M. SANGLE-FERRIERE

La propension du client à éviter de demander assistance : conceptualisation et développement d’une échelle

RAM - RECHERCHE ET APPLICATIONS EN MARKETING, 2022, vol. 37(3), pp. 3-27

Paper presented in a Conference

2022

VOYER, B., G., M. SANGLÉ-FERRIÈRE, L. SAJTOS, B. SUNG

Making decisions with AI in a service context: conceptualization and perceived shared agency

in Annual Conference, 2022, Budapest, Hungary

Contribution on blogs and Social Networks

2022

VOYER, B., G., C. SECKLER

Podcast: We all make mistakes - On the science of failing successfully

2022, The Choice

Journal Article

2022

PARK, J., J. KIM, K. SEONGSEOP, B. , G. VOYER, C. KIM, B. SUNG, H. GONZALEZ JIMENEZ, F. FASTOSO, Y. K. CHOI, S. YOON

The Impact of COVID-19 on Consumer Evaluation of Authentic Advertising Messages

PSYCHOLOGY AND MARKETING, 2022, vol. 39(1), pp. 76-89

Journal Article

2022

VOYER, B., G.

What can healthcare managers learn from marketing managers? Marketing theory concepts with implications for healthcare

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2022, vol. 28 (7), pp. 185–189

Debate; Point of view; Editorial,…

2022

VOYER, B., G.

What If Consumers Do Not Need The Metaverse?

2022, FORBES

Journal Article

2021

VOYER, B., G., L. SAJTOS, J. CAO, J. ESPINOSA, I. PHAU, P. ROSSI, B. SUNG

Brand love: Corroborating evidence across four continents

JOURNAL OF BUSINESS RESEARCH, 2021, vol. 126, pp. 591-604

Looking for someone else ?
ESCP faculty directory