Debate; Point of view; Editorial,…

2019

VOYER, B.

Émotions et comportement du consommateur

2019, SURVEY MAGAZINE

Journal Article

2019

VOYER, B., M. SANGLÉ-FERRIÈRE

Friend or foe? Chat as a double-edged sword to assist customers

JOURNAL OF SERVICE THEORY AND PRACTICE, 2019, vol. 29(4), pp. 38-461

Other contribution

2019

VOYER, B.

Interview on the role of emotions in consumer behaviour

2019, Survey Magazine

Contribution on blogs and Social Networks

2019

VOYER, B.

Interview on Veganism and social identity

2019, INEWS

Conference Proceedings

2019

VOYER, B., M. LEBAN

Millionaire Micro-Celebrities Personal Branding Strategies on Instagram

in EMAC Annual conference, University of Hamburg, Germany, European Marketing Academy, 2019, Hamburg, Germany

Other contribution

2019

VOYER, B.

People power - The packaging industry plays by the consumer’s tune

2019, PULP

Paper presented in a Conference

2019

VOYER, B.

The brand is dead, long live the brand? Reflecting on the (ir)relevance of brands in the 21st century

in EMAC SIG - Branding: Critical reflections on brand management: Theory, practice and future directions, University of Hamburg, Germany, 2019, Hamburg, Germany

Conference Proceedings

2019

VOYER, B., M. SANGLÉ-FERRIÈRE

Understanding Customers' Propensity to Avoid Seeking Assistance: The Role of Individual Differences and Construct Measurement

in EMAC Annual conference, European Marketing Academy, 2019, University of Hamburg, Germany

Conference Proceedings

2018

VOYER, B., H. KIM

A Mixed-Methods Approach to Understanding Brand Prominence

in ANZMAC Annual Conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2018, Adelaide, Australia

Conference Proceedings

2018

VOYER, B., J. DUPIRE

Celebrity Name-Dropping and Competency Evaluation in a Professional Context

in ANZMAC annual conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2018, Adelaide, Australia

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