Radio Talk

2020

VOYER, B., G.

Podcast interview on behavioural science and rules and norms management

2020, The Daily Telegraph Podcast

Chapter

2020

VOYER, B., G., M. LEBAN

Social Media Influencers versus Traditional Influencers: Roles and Consequences for Traditional Marketing Campaigns

in Influencer Marketing: Building Brand Communities and Engagement., S. Yesiloglu, J. Costello (Eds.) Eds, Routledge, pp. 26-42, 2020

Journal Article

2020

VOYER, B., G., C. M. WONG

The influence of visual attention on ad variation effectiveness: A cross-cultural analysis of East-Asian and Western perception on advertisements

ADVANCES IN CONSUMER RESEARCH, 2020

Studies and Reports commissioned by Companies and Research Agencies

2020

VOYER, B., G.

ThePeople - Foreword to the ‘Great Reset’ trend report on Covid19

2020

Journal Article

2020

VOYER, B., G., M. LEBAN, Y. SEO

Transformational effects of social media lurking practices on luxury consumption

JOURNAL OF BUSINESS RESEARCH, 2020, vol. Vol. 116, pp. 514-521

TV Appearance

2020

VOYER, B., G.

TV interview on Black Friday sales in France

CGTN Europe on Sky, 2020

ESCP Impact Papers

2020

VOYER, B., G.

What behavioural science can tell us about human behaviour in the wake of pandemic?

2020, ESCP Impact Papers

Journal Article

2019

VOYER, B., D. ZHAO MEUNIER, J. SCHMITT

19S Exploring Antecedents and Outcomes of RentingOver Buying (Rob) Preferences For Home Appliances and Furniture Products

ADVANCES IN CONSUMER RESEARCH, 2019, vol. Vol. 47, pp. 1004

TV Appearance

2019

VOYER, B., G.

5mn live interview on Black Friday, sales, and consumerism - .5 Billion viewership

CGTN Europe on Sky, 2019

Chapter

2019

VOYER, B., G.

Economía del comportamiento y la atención médica: una combinación hecha en el cielo

in Manual de Economía del Comportamiento., Instituto Mexicano de Economia del Comportamiento Ed., Instituto Mexicano de Economia del Comportamiento, chap. Vol 4 : Salud, 2019

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