Paper presented in a Conference

2008

VOYER, B., S. CZELLAR, D. LUNA, A. SCHWOB

Whence Brand Evaluations? Investigating the Relevance of Personal and Extra-personal Associations in Brand Attitudes

in Proceedings of the North American Conference, Association for Consumer research (ACR), 2008, San Francisco, United States

Research Monograph (Working papers)

2008

CZELLAR, S., B. VOYER, A. SCHWOB, D. LUNA

Whence brand evaluations? Investigating the relevance of personal and extrapersonal associations in brand attitudes

Cahiers de Recherche - Groupe HEC, 2008

Paper presented in a Conference

2007

VOYER, B., S. CZELLAR, D. LUNA, A. SCHWOB

How personal are consumer brand evaluations? Disentangling the role of personal and extra-personal associations in consumer judgments

in Proceedings of the North American Conference, Association for Consumer research (ACR), 2007, Memphis, United States

Paper presented in a Conference

2007

VOYER, B., G.

Power, Culture and the Self

in 1st European Summer School in Psychology, 2007

Paper presented in a Conference

2007

VOYER, B.

Understanding the relation between power and self-perception

in Proceedings of the 8th Intergraduate PhD Conference, University of Cambridge and the London School of Economics, Political Science, 2007, London

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