Debate; Point of view; Editorial,…

2015

VOYER, B., G.

Interview to The Economist On the psychology of teamwork

2015, THE ECONOMIST

Debate; Point of view; Editorial,…

2015

VOYER, B., G.

Interview to the Telegraph On the psychology of social desirability

2015, THE TELEGRAPH

Other contribution

2015

VOYER, B., G.

Introduction to Marketing - Video Series

2015, Sage

Chapter

2015

RHODE, A. K., B. VOYER

La transition vers une économie créative et le passage du statut d' « imitateur » à celui d' « innovateur » de l'économie mondiale: Mieux comprendre la créativité en Asie et ses enjeux,

in Prospective & Entreprise., Vadcar, C. Eds, Eyrolles, vol. Corée du Sud, pp. 20-24, 2015

Published Case Study

2015

VOYER, B., M. JOLIETTE, M. DEVOS

Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?

2015, European Case Clearing House

Journal Article

2015

VOYER, B., G.

Nudging' behaviours in healthcare management: Insights from Behavioural Economics

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2015, vol. Volume 21 (3), pp. 130-135 (6 p.)

Debate; Point of view; Editorial,…

2015

VOYER, B.

On choice and anxiety

2015, THE TELEGRAPH

Paper presented in a Conference

2015

RHODE, A. K., B. VOYER

Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles

in Proceedings of the Gamma Symposium & European Marketing Academy, 2015, Leuven, Belgium

Paper presented in a Conference

2015

RHODE, A. K., B. VOYER

Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles

in Proceedings of the Association for Consumer Research (Asia Pacific), 2015, Hong Kong, Hong Kong

Contribution on blogs and Social Networks

2015

VOYER, B., G.

Reinventing supermarkets in the post price-war era

2015, Creativity Marketing Centre Blog

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