Paper presented in a Conference

2015

VOYER, B., M. LEBAN

You've got great taste? - the role of ingratiation in understanding the specificity of online luxury brand communities

in Proceedings of the European Marketing Academy, 2015, Leuven, Belgium

Debate; Point of view; Editorial,…

2014

VOYER, B., G.

Article for The Conversation UK on Branded Tattoos

2014, THE CONVERSATION

Debate; Point of view; Editorial,…

2014

VOYER, B., G.

Article republished by The Washington Post on Branded Tattoos

2014, THE WASHINGTON POST

Contribution on blogs and Social Networks

2014

VOYER, B., G.

Brands on the Skin: Which Brand would you choose for a Tattoo?

2014, Creativity Marketing Centre Blog

Paper presented in a Conference

2014

BECKHAM, D., B. VOYER

Can sustainability be luxurious ? Investigating implicit and explicit attitudes towards sutainable luxury consumption

in Proceedings of the Global Fashion Management Conference, 2014, London, United Kingdom

Paper presented in a Conference

2014

BECKHAM, D., B. VOYER

Can sustainability be luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption

in Proceedings of the North American Conference of the Association for Consumer Research, 2014, Baltimore, United States

Journal Article

2014

BECKHAM, D., B. VOYER

Can sustainability be luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption

ADVANCES IN CONSUMER RESEARCH, 2014, vol. Vol. 42, pp. pp. 245-205 5 p.

Journal Article

2014

VOYER, B.

Chanel opts out of fashion's love affair with online shopping

THE CONVERSATION, February 2014, vol. Online available

Debate; Point of view; Editorial,…

2014

VOYER, B., G.

Chanel opts out of fashion's love affair with online shopping

2014, THE CONVERSATION

Contribution on blogs and Social Networks

2014

VOYER, B., G.

Coca Cola's Secret formula: an ancient creative marketing recipe

2014, Creativity Marketing Centre Blog

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