Other contribution

2023

VOYER, B., G.

RedBoxMe x CARTIER, co-discussant, ‘identity as a negotiation’

2023

Debate; Point of view; Editorial,…

2023

VOYER, B., G.

Scents Of Revolution: Niche Perfumes Are Redefining Luxury And Identity

2023, FORBES

Debate; Point of view; Editorial,…

2023

VOYER, B., G.

The Rise of Lxuury Brands of Everything

2023, FORBES

Conference Proceedings

2023

VOYER, B., G., M. SANGLÉ-FERRIÈRE, L. SAJTOS, B. SUNG

Towards a better understanding of agency-sharing with AI: A Scale Development

in GMC Global Marketing Conference (GMC), GAMMA, 2023, Seoul, Korea, Republic Of

Debate; Point of view; Editorial,…

2023

VOYER, B., G.

Worth The Hype: Brands Fight To Remain Cool

2023, FORBES, United States

Debate; Point of view; Editorial,…

2022

VOYER, B., G.

Beloved By Customers, Yet Mostly Flawed: Three Things Rankings Get Wrong

2022, FORBES

Paper presented in a Conference

2022

VOYER, B., G., M. SANGLÉ-FERRIÈRE, L. SAJTOS, B. SUNG

Conceptualising and measuring perceived agency sharing in customer-AI interactions

in ANZMAC, Annual conference, 2022, Perth, Australia

Journal Article

2022

SAJTOS, L., B. , G. VOYER, M. SANGLE-FERRIERE, B. SUNG

Customer journey 3.0: shared agency in human–AI interactions in a retailing and service context

JOURNAL OF SERVICE MANAGEMENT, 2022

Contribution on blogs and Social Networks

2022

VOYER, B., G.

Five Ways To Improve Your Employee Experience

2022, FORBES

Contribution on blogs and Social Networks

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

2022, World Economic Forum

Looking for someone else ?
ESCP faculty directory