Paper presented in a Conference

2025

VOYER, B., G., R. RAHAJASON, C. GASTON-BRETON, H. GONZALEZ JIMENEZ

A Multifaceted Virtual Aid: Systematic Review, Typology and Research Agenda on the Role of Chatbots in Consumer Wellbeing

in 2025 American Marketing Association Global Marketing SIG Conference, 2025, Sydney, Australia

Journal Article

2025

VOYER, B., G., C. MENICHA MACHADO

Applying artificial intelligence to cardiology services: a qualitative exploration of patient perspectives

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2025, vol. 31 (7), pp. 1-15

Debate; Point of view; Editorial,…

2025

VOYER, B., G.

Arrivée de Luca de Meo à la tête de Kering : le luxe devient-il un secteur comme les autres ?

2025, THE CONVERSATION

Chapter

2025

VOYER, B., G., C. LECERF, L. M. , M. VISCONTI

Compound luxury brand authority: Expanding and updating a central concept

in The handbook of luxury brand management & marketing. SAGE Publications., E. Ko, I. Phau, M. Phan, & M.-C. Cervellon Eds, Sage Publications, 2025

ESCP Impact Papers

2025

VOYER, B., G., V. KAPADIA

Expectation Inflation: LLMs, knowledge work and human agency

2025, ESCP Impact Papers

Paper presented in a Conference

2025

VOYER, B., G., N. LIPHARDT

Impulse Buying Amongst Ultra High Net-Worth Individuals

in ANZMAC, Annual conference, 2025, Sydney, Australia

Debate; Point of view; Editorial,…

2025

VOYER, B., G.

Interview on how personalised food and emotion are redefining luxury travel.

2025, FINANCIAL TIMES

Contribution on blogs and Social Networks

2025

VOYER, B., G.

Is Luxury Still Worth It? Luxury Brands Try To Justify High Prices

2025, FORBES

Paper presented in a Conference

2025

VOYER, B., G., D. VOROBEVA, H. GONZALEZ JIMENEZ, D. C. PINTO

Research Agenda on Artificial Intelligence as a Teammate: A Conceptual Framework of Collaboration Dynamics and Paradoxes

in EMAC Spring Conference 2025, ESIC University on in Pozuelo (Madrid), Spain,, 2025, Spain

ESCP Impact Papers

2025

RAHAJASON, R., H. GONZALEZ JIMENEZ, B. , G. VOYER, C. GASTON-BRETON

Simulated pasts, real desires: Strategic opportunities and ethical dilemmas of AI-generated nostalgia

2025, ESCP Impact Papers

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