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Professor Kaplan’s research focuses on analyzing and decrypting the digital world, in particular the areas of social media and artificial intelligence. With several seminal articles and more than 20,000 citations on Google Scholar, Professor Kaplan has been counted among the worldwide top 50 business and management authors according to John Wiley & Sons. Andreas has teaching experience in top-tier schools and universities such as Harvard, Sciences Po Paris, and Tsinghua University.

With over ten years of leadership experience in higher education, Professor Kaplan currently serves as Dean and Rector of ESCP Europe Berlin – a position elected by professors, students, and administrative service employees. Previously, he held positions as Dean for Academic Affairs, Director of Brand and Communications, and elected Head of the Faculty's marketing department. Kaplan is particularly interested in the future of education impacted by digital transformation, increased competition, and reduced public funding, and has published extensively in this area in academic and practitioner journals.

He regularly acts as keynote speaker and presenter at academic and non-academic conferences, seminars, and workshops. His work is featured in various national and international press and media outlets such as the California Management Review, Financial Times, Harvard Business Review France, La Tribune, La Repubblica, and the Süddeutsche Zeitung. His activities as advisor and consultant for a variety of corporations and organizations evolve around the aforementioned topics.

Kaplan did his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne / HEC Paris. He holds a Master of Public Administration (MPA) from the École Nationale d'Administration (ENA), an MSc from ESCP Europe Business School, and a BSc from the University of Munich. Additionally, Prof. Andreas Kaplan was visiting Ph.D. at INSEAD and participated in the International Teachers Programme (ITP) at the Kellogg School of Management, Northwestern University.

 

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124 publications

Academic Articles

2020

KAPLAN, A., M.HAENLEIN

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

BUSINESS HORIZONS, 63(1)

Academic Articles

2020

HAENLEIN, M., M.-H.HUANG, A.KAPLAN, D.VOGEL

Business Ethics in the Era of Artificial Intelligence

JOURNAL OF BUSINESS ETHICS

Academic Articles

2020

HAENLEIN, M., A.KAPLAN

Artificial Intelligence and Robotics

JOURNAL OF BUSINESS RESEARCH

Academic Articles

2020

LIBAI, B., Y.BART, S.GENSLER, C.HOFACKER, A.KAPLAN, E.KROLL

A Brave New World? On AI and the Management of Customer Relationships

JOURNAL OF INTERACTIVE MARKETING

Chapters

2020

KAPLAN, A.

Retailing and the Ethical Challenges and Dilemmas Behind Artificial Intelligence

In: Retail Futures: The good, the bad and the ugly of the digital transformation, Pantano Eleonora Emerald Group Publishing Limited

ESCP Impact Papers

2020

KAPLAN, A

Covid-19: A (Potential) Chance for the Digitalization of Higher Education

ESCP Impact Papers, 2020-72-EN

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ESCP Impact Papers

2020

PUCCIARELLI, F., A.KAPLAN

Force for good: Social media’s bright side restored

ESCP Impact Papers, 2020-33-EN

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Academic Articles

2019

KAPLAN, A., M.HAENLEIN

Siri, Siri in my Hand, who is the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence

BUSINESS HORIZONS, 62(1), 15-25

Academic Articles

2019

HAENLEIN, M., A.KAPLAN

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

CALIFORNIA MANAGEMENT REVIEW, 61, 5-14

Books

2019

TUTEN, T., M.SOLOMON, A.KAPLAN

Marketing des médias sociaux

Pearson