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Professor Kaplan’s research focuses on analyzing and decrypting the digital world, in particular the areas of social media and artificial intelligence. With several seminal articles and more than 20,000 citations on Google Scholar, Professor Kaplan has been counted among the worldwide top 50 business and management authors according to John Wiley & Sons. Andreas has teaching experience in top-tier schools and universities such as Harvard, Sciences Po Paris, and Tsinghua University.

With over ten years of leadership experience in higher education, Professor Kaplan currently serves as Dean and Rector of ESCP Europe Berlin – a position elected by professors, students, and administrative service employees. Previously, he held positions as Dean for Academic Affairs, Director of Brand and Communications, and elected Head of the Faculty's marketing department. Kaplan is particularly interested in the future of education impacted by digital transformation, increased competition, and reduced public funding, and has published extensively in this area in academic and practitioner journals.

He regularly acts as keynote speaker and presenter at academic and non-academic conferences, seminars, and workshops. His work is featured in various national and international press and media outlets such as the California Management Review, Financial Times, Harvard Business Review France, La Tribune, La Repubblica, and the Süddeutsche Zeitung. His activities as advisor and consultant for a variety of corporations and organizations evolve around the aforementioned topics.

Kaplan did his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne / HEC Paris. He holds a Master of Public Administration (MPA) from the École Nationale d'Administration (ENA), an MSc from ESCP Europe Business School, and a BSc from the University of Munich. Additionally, Prof. Andreas Kaplan was visiting Ph.D. at INSEAD and participated in the International Teachers Programme (ITP) at the Kellogg School of Management, Northwestern University.

 

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77 publications

Journal Article

2020

KAPLAN, A., M.HAENLEIN

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

BUSINESS HORIZONS, 63(1)

Chapter

2020

KAPLAN, A.

Retailing and the Ethical Challenges and Dilemmas Behind Artificial Intelligence

In: Retail Futures: The good, the bad and the ugly of the digital transformation, Pantano Eleonora Emerald Group Publishing Limited

Journal Article

2019

KAPLAN, A., M.HAENLEIN

Siri, Siri in my Hand, who is the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence

BUSINESS HORIZONS, 62(1), 15-25

Book

2019

TUTEN, T., M.SOLOMON, A.KAPLAN

Marketing des médias sociaux

Pearson

Chapter

2019

PUCCIARELLI, F., A.KAPLAN

Competition in Higher Education

In: Strategic Brand Management in Higher Education, Bang Nguyen, T C Melewar and Jane Hemsley-Brown Routledge

Journal Article

2018

PUCCIARELLI, F., A.KAPLAN

Le Università Europee oggi: sfide e nuove strategie

ECONOMIA & MANAGEMENT, gennaio/febbraio, n.1, 85-95

Journal Article

2018

KAPLAN, A.

“A School is a Building that Has 4 Walls - with Tomorrow Inside”: Toward the Reinvention of the Business School

BUSINESS HORIZONS, 61(4), 599-608

Chapter

2018

KAPLAN, A.

Social Media, Definition and History

In: Encyclopedia of Social Network Analysis and Mining (2nd edition), ALHAJJ R., ROKNE J. Springer

Chapter

2018

KAPLAN, A.

European management and European business schools: Insights from the history of business schools

In: Management Research: European Perspectives, Sabina Siebert Routledge, 211-225

Chapter

2018

KAPLAN, A.

Social Media

In: The Sage Encyclopedia of the Internet, Barney Warf Sage Publications