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Certificate in
International Marketing

The Certificate in International Marketing (12 ECTS) is a 100 % online programme offered in French and/or English and comprising four courses allowing you to become an Expert in International Marketing.

Working to resolve challenges in real business scenarios by applying the latest international management thinking, you will learn how to use key tools and techniques of marketing and business fields such as Marketing in a Globalised World, Digital Marketing and Community Management, Digital Transformation and Big Data & Business Analytics. In this way, you will acquire the skills and knowledge necessary to lead, communicate and negotiate in a global setting.

Objectives


1 To build and manage commercial brands
2 To be capable of producing and executing a marketing plan
3 To master the most important online marketing and communication tools, brand reputation management and community management
4 To provide a suitable strategic and operational vision that allows decision-making in digital marketing

Key Points


Choose the language of each course (English or French)
Every course includes the application of knowledge through real professional challenges (active learning) with personalized feedback from ESCP Business School teachers
You have the option to attend face-to-face seminars offered on ESCP´s campuses in Paris, London, Berlin, Madrid and Torino.
On completion of the Certificate in international Marketing you can choose to upgrade to the Executive Master in International Business.

Programme

3 core courses

  • Cross-Cultural Management
  • Marketing in a Globalised World
  • Digital Marketing and Community Management

1 elective course

Choose from the list below:

  • Innovation and Entrepreneurship
  • Digital Transformation of the Company
  • International Project Management
  • Negotiation
  • Big Data and Business Analytics

Flexibility of the Certificate
Start studying for the Certificate qualification and then upgrade to the full degree -Executive Master in International Business

1
Update your application
2
Pay the difference in price – payment by installments possible
3
ECTS validated towards higher qualification
core : Core courses
core : Elective courses
Sans titre - 2

Certificate in
International Marketing

icone-entry-level-2
=
4 COURSES 12 ECTSCREDITS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
€ 3.100
Sans titre - 2 Sans titre - 2

Executive Master in
International Business

icone-entry-level-2
=
14 COURSES 60 ECTSCREDITS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
3
ECTS
Master thesis
18 ECTS
€ 13.500