Open Programme
Driving Digital Transformation
Become the driver of digitalisation instead of feeling driven by new technologies.
In this 3-day full time programme designed for senior executives, managers, and professionals who are responsible for leading digital transformation initiatives within their organisations, you will work with specialists and industry experts to understand what digitisation means for your business and develop a concrete and strategic action plan.
As technologies continue to evolve, companies across all industries face the constant challenge of how to navigate digital transformation. This short programme provides you with the strategies and tools needed to drive digital transformation within your organisation.
The first day is dedicated to developing scenarios and responses. You will gain a deep understanding of the impact of digital transformation on business models, learn how to create a culture of innovation, leverage emerging technologies, and adapt to changing market trends.
On day two, we will focus on the “human side” of every transformational project with case studies and by practicing communication, negotiation and resilience.
The third day will take place after your project kick-off. You will present your strategic action plan and take part in feedback rounds and discussions with industry experts Philip Meissner, ESCP Professor, and Ulrich Schmitz, Managing Director @Axel Springer Digital Ventures.
Benefits for
participants
1
Become the driver of digitalisation in your work environment
2
Gain the ability to act in times of technological transformation
3
Understand the meaning of digitalisation for your company
4
Identify risks and opportunities of digital technologies
5
Learn to strategically integrate those into your company
6
Sustain your own and your company’s competitive advantage
Benefits for
organisations
- Leverage the positive effect of change by equipping your employees to be the drivers of digitalisation in their and your work environment
- Apply the participants’ expertise to identify risks and opportunities of digital technologies for your future plans
- Profit from your employees’ acquired skills and strategies to integrate digital technologies in your company and by that sustain your competitive advantage in the future
- Benefit from the ability to act in times of technological transformation, which participants of this programme will convey into your company
Agenda programme
Day 1 Adapting to constant change
Introduction:Welcome & Overview of the technological and economic factors driving transformation.
Lecturer: Prof. Philip Meissner
Workshop: Scenario development Part 1
Lecturer: Prof. Philip Meissner
Workshop: Scenario development Part 2
Lecturer: Prof. Philip Meissner
Business development based on scenarios
Lecturer: Prof. Philip Meissner
Day 2 Changing the organisation
Welcome & Springer Case:
- Principle
- What makes transformation hard
Lecturer: Prof. Philip Meissner
How to be a successful intrapreneur
Lecturer: Ulrich Schmitz
Solution workshop: How do I convince people?
Lecturer: Ulrich Schmitz
Solution workshop: How do I stay resilient?
Lecturer: Ulrich Schmitz
Day 3 Implementation Bootcamp
Project Presentation
Feedback session
- Discussion about major roadblocks
- Solutions development
Setting up a buddy system for continuous implementation
Faculty & Speakers
Faculty
Learn more about Philip Meissner, academic director of the Executive Education programme in Driving Digital Transformation.
- Meissner, P. and Keding, C.
The Human Factor in AI-based Decision Making,
in MIT Sloan Management Review (2021). - Meissner, P. and Wulf, T.
The Hidden Values Driving Strategy
in MIT Sloan Management Review (2020).
- Factbook Digitization:
20 Facts on the Status Quo of Digitization in Germany,
The European Center for Digital Competitiveness (2019)
