Food and beverage is a very exciting and vibrant sector. Understanding the dynamics and challenges is crucial for a successful manager in this area.
Important trends, changes due to Covid-19, sustainability issue, all this has a strong impact on the F&B sector. Managers have to know and deal with this fast-changing world.
On Tuesday, May 11th, join the online Masterclass "New Challenges for the Food & Beverage Sector" by Affiliate Professor Regina Brix, Academic Co-Director of the Master in International Food & Beverage Management and Marketing & Strategy Expert.
Guest speaker: Bianca Calcaterra, Marketing Specialist Barilla Premium & BFY at Barilla Group and IFBM Alumna (Class 2019).
Join this webinar to get a taste of ESCP teaching methodology and to discover our MSc in International Food & Beverage Management, ranked #1 master in F&B sector worldwide by Eduniversal.
Location
Organiser: ESCP Turin Campus
Online - Worldwide
MapDate
Start date: 11/05/2021
Start time: 5:30 PM
End time: 6:30 PM
ESCP’s MSc in Digital Transformation Management & Leadership students came second in the Industry 4.0 Challenge with a product that could offer valuable improvements to minimally invasive surgeries, such as laparoscopy, by simplifying the medical procedure, reducing the risks of surgery, and lowering manufacturing costs. The Challenge, under the topic, ‘Educational robotics as an aid to people for the development of Industry 4.0 skills’, was organised by Comau and EURADA on 25-26 February, as part of the EU Industry Week 2021.
10 teams consisting of industry professionals from leading technology and manufacturing companies across Europe had the opportunity to access the e.DO Cube, a virtual simulator of e.DO Robot, with constant support from the Comau team. e.DO Robot is an educational robotic arm developed by Comau, while e.DO Cube is a product that allows users to program a virtual e.DO Robot, even without the robot itself.
Each team, with their own skills and creativity through e.DO Cube, were challenged to invent, design and propose innovative solutions within the field of Industry 4.0. The results and winners were announced on 12 March 2021. The teams had to design an innovative product, using Additive Manufacturing (3D Printing) and a six-axis robot, to solve a problem related to the United Nations’ Sustainable Development Goals, keeping in mind factors like innovation, feasibility and originality. Teams had to showcase their product to the jury by using a video presentation; program a robot to show the manufacturing process of the product; and finally, submit a document to support the design of the product and its application.
The ESCP Business School team included, Nancy Tohme, Daniel Sze, Carlos Villanueva and Varun Behl, from the MSc in Digital Transformation & Leadership programme and BizTech Society. The students came up with a product based on compliant mechanisms and called it ‘SEAM’ (Surgical instrument designed using the e.Do robot and Additive Manufacturing), to simplify surgery and minimise risk.
Compliant mechanisms could offer valuable improvements to minimally invasive surgeries, such as laparoscopy. The SEAM prototype design aims to merge the three main components needed for the laparoscopy procedure (surgical tools, a high-intensity light, and a high-definition camera) into one single instrument that performs the same functions.
ESCP Team’s SEAM: Surgical Instrument designed using the e.Do robot and Additive Manufacturing

Watch the winning ESCP Team video
The ESCP team is now planning a trip to the Comau Headquarters in Turin, Italy, for the "One-day Company Experience" with e.DO Robot and Comau technologies - once the permission to travel abroad has been reinstated.
Comau will be working with the students to identify potential industrial partners to carry out further research on the SEAM product. The team will also participate in the ERASMUS+ Info day at the end of March.
Irene Vetrò, Training Specialist consultant at Comau, reported, ‘The members of the ESCP BizTech team participated in the "Are you ready for Industry 4.0?" Challenge. An event organised within EU Industry Days and promoted by Comau and EURADA (European Association of Development Agencies). Being able to mentor the team during the activity, I noticed, from the beginning, an excellent, natural ability in teamwork, great commitment, and an interest in creating product impact. They focused on building a product of high quality, originality, feasibility and maximum sustainability, reaching a fabulous second position in the challenge. Their product aims to simplify medical procedures by reducing the risks in surgery. A big congratulations to the entire Team! Excellent work!’
Varun Behl, ESCP BizTech team, shared, ‘We came across the Industry 4.0 challenge on LinkedIn and as it aligned with the goals of the BizTech Society at ESCP and the MSc in Digital Transformation Management & Leadership programme, we formed a team of four students who are part of both the society and the programme to register for the event. The other participants were all industry professionals, and we were the only student team to take part. What worked for us was the diversity of our team, which consisted of business school students with previous work experience in architecture, journalism, consultancy and mechatronic engineering - all of us from different countries. Because of these skill sets and our studies at ESCP, we could ace all aspects of the challenge, which included conceiving and designing the product, making a video to pitch our idea, and programming a six-axis robot to simulate how the product will be manufactured. The challenge lasted two full days, was a great learning experience and we enjoyed every bit of working together as a team.’
Find out more about ESCP BizTech Society: Website, LinkedIn and Instagram
On Thursday 22 April 2021, join the Turin Campus Option-E Final Event and get to learn about students' projects.
After their intense growth journey at Option-E Impact Entrepreneurship, the MIM students will present the business ideas they developed during the semester. All the teams will pitch in front of their peers and jury members on Zoom while being live-streamed on YouTube.
Agenda:
With their projects, Option-E students will demonstrate, with a critical and independent mindset, their ability to create value by promoting sustainability.
Alisa Sydow, Assistant Professor of Entrepreneurship & Innovation at the ESCP Turin Campus, is the event host. After the presentation of the jury members, Prof. Dr René Mauer of the Jean-Baptiste Say Institute and Professor of Entrepreneurship at ESCP Berlin Campus will give his welcome message.
Don't miss the keynote speech by Alberto Cartasegna, Founder and CEO of Miscusi, the successful start-up that provides fast pasta with high Italian quality.

Jury Members:

The first edition of the Impact Entrepreneurship Programme - Option-E, co-designed by ESCP Business School and Cottino Social Impact Campus, is a new path to training the next generation of experts in Impact Entrepreneurship.
The course is an ESCP Master in Management specialisation to acquire new strategic skills for impact management and the keys to becoming an entrepreneur of the future, building a business that will impact the world.
Location
Organiser: ESCP Turin Campus
Online - Worldwide
MapDate
Start date: 22/04/2021
Start time: 5:00 PM
End time: 7:00 PM
Campuses
The ESCP Master in International Food and Beverage Management programme, taught in English at the ESCP Turin and Paris campuses, is number 1 in the World according to Eduniversal, which has just published its new 2021 ranking of the Best Masters & MBAs in 51 specialisations.
ESCP Business School's Master in International Food & Beverage Management continues to advance and has now established itself at the first place globally in the Eduniversal ranking of the best specialist programmes preparing for an international career in this sector. This is an important recognition by a leading ranking agency that confirms ESCP academic excellence and uniqueness on the international scene.
This result is a testimony to the quality of the work that ESCP’s team has done, which was measured by Eduniversal according to three main criteria:
The results of the Eduniversal Ranking of the Best Masters & MBAs are certified by an official adjudicator and are published on www.best-masters.com.
"We are honoured to see the Turin Campus' flagship specialised master recognised as the world's leading programme by Eduniversal Best Masters Ranking", said Prof. Francesco Rattalino, Dean of ESCP Turin Campus. "We are thrilled to receive this new validation of our ongoing work to train the next generation of Food and Beverage industry leaders. The Master in International Food & Beverage Management is a great success both among students and the companies involved as partners and offers its participants a unique learning experience and excellent international career prospects".
"I am extremely proud of this great achievement, which is the result of the hard, passionate, patient, and intense work of the whole team during those years. Being #1 in the world is a huge responsibility. We will continue to dedicate our work, passion, and enthusiasm to our students, transmitting the values and style of ESCP, combined with the quality and excellence of the best Italian and French food & beverage traditions and heritage", said Francesco Venuti, Academic Director of the MSc International Food & Beverage Management.
This outstanding result proves once more the academic excellence and the quality of ESCP’s programmes.
"Best Masters" is today the only international ranking that evaluates and ranks MBA and Master programmes and not institutions. This is possible thanks to a sector-specific approach which is based on certain "market criteria". These criteria measure the capacity of a particular programme in providing a student with that added value indispensable in today’s job market. For more information about the Eduniversal methodology click here.
ESCP Turin Campus hosts its first Food & Beverage Days | Career Fair on 13-14 April 2021.
The Turin Campus Creer Service is thrilled to invite you to the very first edition of the Food & Beverage Days: a two-day event entirely dedicated to companies in the F&B industry.
You will have the chance to meet attending companies’ representatives through Round Tables and be selected for one-to-one Interviews.
TO-DO LIST:
The event is open to ESCP Business School students and Alumni only.
Location
Organiser: ESCP Turin Campus
Online - Worldwide
MapDate
Start date: 13/04/2021
Start time: 9:30 AM
End date: 14/04/2021
End time: 6:30 PM
Location
Organiser: Berlin Campus
Online - Worldwide
MapDate
Start date: 29/04/2021
Start time: 1:00 PM
End time: 1:45 PM
Are you interested in user-centred design? The MSc in Strategy and Digital Business and the programme's strategic partner Henkel are hosting an exclusive webinar on "User-centred design in innovation".
In the past, innovation was mostly driven by engineers who knew what their customers wanted. Today, understanding the user has become increasingly important in innovation. Methods like e.g. design thinking focus strongly on user-centric solutions. Such methods allow for value propositions that are closely aligned with the users’ desires.
User-centricity doesn’t stop here. The value proposition needs to be delivered by a strong user experience and user interface. Companies with a strong user-centered innovation approach usually stand out amongst their competitors.
How to Attend
This webinar is free and open to the public. To register your place, click here.
Speaker Bio
Matthias Frank is an innovation manager with Henkel dx. He holds a PhD in mechanical engineering and worked for various startups and corporates. He has extensive experience in launching and growing new business ventures to sustainable, tangible results.
Sounds interesting? Don't miss out on the opportunity to ask Dr. Matthias Frank anything you would like to know - either directly or by using the chat function during the webinar.
Feel free to get in touch with Martina Seikat in case you have any questions about the webinar or our MSc in Strategy and Digital Business programme. We look forward to seeing you there!
Innovation Manager at Henkel dx
Location
Organiser: Berlin Campus
Online - Worldwide
MapDate
Start date: 14/04/2021
Start time: 5:00 PM
End time: 6:00 PM
Faced with ecological change and growing uncertainty due to the spread of the Covid-19 pandemic, there is an urgent need to move away from utilitarian education, focused on financial profitability. To understand what lies ahead, it is necessary that students have more than just recipes and ready-to-think methods.
To meet these challenges, ESCP chooses a detour through art. The history of artists of the past century testifies to their ability to overturn certainties and reinvent normality.
The ESCP Turin Campus Option-E cohort of students from the Master in Management, organised in partnership with Cottino Social Impact Campus, kickstarted the semester with a disruptive workshop: the Improbable seminar, a 3-day training course based on the Art Thinking method.
This flexible method, designed by Sylvain Bureau, Scientific Director of the Jean-Baptiste Say Institute and ESCP Professor, makes it possible to create the improbable with certainty.
"In our Option-E in Impact Entrepreneurship, students need to learn right from the start how to play with different levels of uncertainty and how to even destroy some of your created work. This builds a crucial mindset for their entrepreneurial journey within the next months," declared Alisa Sydow, Assistant Professor of Entrepreneurship & Innovation at the ESCP Turin Campus, where she is also the Campus Head of the Jean-Baptiste Say Institute.
The Impact Entrepreneurship specialisation trains a new generation of impact entrepreneurship experts, who will be capable of creating value in companies while becoming agents of change, promoting sustainability that is both economic and socially conscious.

Led by artists and ESCP professors, participants had access to conferences, creative workshops, and mentoring sessions.
Supported in their journey, students created works of art that reimagine the world in the context of Covid-19.
"It was the first time we did the Art Thinking Workshop in Italy. And I was super happy to do it with the Option-E Turin! The students were very involved and engaged. The pieces that they created are truly improbable and raise critical questions," said Sylvain Bureau.
Art Thinking not only helps participants unlock hidden creativity, but also stimulates collaboration, listening, leadership, negotiation and healthy confrontation. Participants challenge themselves, learn to build on failure, establish partnerships and develop an agile approach to uncertainty.
Let's explore the six steps of the Art Thinking method:
The Art Thinking method is a hybrid of two disciplines, art and entrepreneurship, around three main phases - doing, criticizing and exhibiting – and six practices.
At the core of the Art Thinking workshop, there is the creation of a piece of art that gives participants the chance to learn by doing. The students, are divided into small teams and cooperate to tackle a real-world challenge through the Art-Thinking Method, which involves:
The aim of the workshop is to experience the creativity of artistic thinking and to use it in a business context.

On January 14, Option-E students presented online, in a virtual art exhibition, six works of art created to rethink our world and challenge the status quo.
They are:
Deviated protection, by Arianna Pricco, Gian Nicolò Bernini, Hugo Fixot and Ruben Rinaldi, reflects on the issue of control over personal information and respect of individuals’ privacy.
#Whomademyclothes?, by Giacomo Bertazzolo, Federica Catalano, Aurélie de Parseval and Patrick Raic, questions fashion brands’ unethical practices by putting them on display.
Plug the future in, by Caterina Coser Di Pasquale, Edoardo Marchi, Oscar Alberto Casalegno and Arthur Fohrer, shows the divergence of opinions and actions between generations and how concern about the planet and environmental issues has widened the gap between them.
Entrée – Plat – Déchets, by Matthieu Camus, Jean-Baptiste Deroche, Nils Marchand Agnese and Annalisa Tramannoni, illustrates the millions of tons of food wasted every year through an Instagram page showing discarded food.
E-SC(P)andal, by Caterina Nassi, Francesco Cundari, Giada Gatti, Pietro Carabelli and Romain Van Gaver, measures the overall sentiment related to the environmental crisis and our moral values.
BITCH-ICLETTA, by Augusto Colongo, Francesca Badiali, Matteo Mantovani, Pietro Brondello and Roland De La Fresnaye, examines the unfair conditions for food delivery workers.
Guests from the ESCP community were invited to contribute to the dialogue and create these new worlds by discussing the works displayed with their creators.
Take an online tour of the Art Thinking Collective – Improbable Turin 2021 exhibition.
Campuses