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Sylvain Bureau, Ph.D. from Ecole Polytechnique, is the Scientific Director of the Jean-Baptiste Say Institute at ESCP Europe

His key research topic is related to creative practices in entrepreneurship (within startups or large corporations), on which he is collaborating with colleagues at Stanford University and University College of London. Based on his research, Sylvain created the Art Thinking: a method to create the improbable with certainty. He teaches this method at ESCP Europe, especially to large corporations facing disruption and the transformation of work (Orange, Canon, Galeries Lafayette, La Redoute, BPCE, Sacem…), as well as at Stanford, HEC Montreal, Oulu University, or 42. The Improbable seminars are always organized in unique locations like the Centre Pompidou in Paris, the Musée des Beaux Arts of Montreal or Edge Tokyo in Japan.  

Sylvain is also the co-founder of Storymakers, an app that you can use to create pitches on an online one-pager. He published Free Your Pitch (Pearson, 2018) which share the storytelling method used by Storymakers to help you with impact.

 

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126 publications

Academic Articles

2020

BUREAU, S.

Le COVID-19: symptôme d'une société de la certitude

LIBELLIO D'AEGIS (LE), Vol. 16, pp. 19-30

Academic Articles

2019

BYRNE, J., H.JARRODI, S.BUREAU

A political ideology lens on social entrepreneurship motivations

ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT, 31 (7-8), 583-604

Academic Articles

2019

BUREAU, S.

Art Thinking : une méthode pour créer de l'improbable avec certitude

ENTREPRENDRE ET INNOVER, Vol 3-4, 88-103

Books

2018

BUREAU, S.

Free Your Pitch.

Pearson

Chapters

2018

BUREAU, S.

Learning fictions of facts? Moving from case studies to the impact-based method

In: A Research Agenda for Entrepreneurship Education, Alain Fayolle Edward Elgar, 243-261

Academic Articles

2017

ANDRE, K., S.BUREAU, O.RUBEL, A.GAUTIER

Beyond the Opposition between Altruism and Self-Interest: Reciprocal Giving in Reward-Based Crowdfunding

JOURNAL OF BUSINESS ETHICS, Vol. 46, Issue 2, pp. 313–332

Academic Articles

2017

BUREAU, S., A.KOMPOROZOS-ATHANASIOU

Learning subversion in the Business School: an ‘improbable’ encounter

MANAGEMENT LEARNING, 48, 39-56

Academic Articles

2017

BEN MAHMOUD-JOUINI, S., T.PARIS, S.BUREAU

Developing Knowledge from Entrepreneurial Actions - Towards a taxonomy

JOURNAL OF SMALL BUSINESS AND ENTERPRISE DEVELOPMENT, Vol. 24, Issue 4, pp.793-813

Conference Presentations

2016

POTAPCHUK, V., S.BUREAU

Unlearning and Entrepreneurship Education: Why, When and How

Academy of Management (AOM)

Conference Presentations

2016

BUREAU, S.

Art Practices as New Narrative Spaces in Entrepreneurship Education

European Group for Organizational Studies (EGOS)