Paper presented in a Conference

2013

TAILLARD, M., B. VOYER, V. GLAVEANU

The Role of Consumer Creativity in the Value Creation Process

in Proceedings of the 42th European Marketing Academy (EMAC), 2013, Istanbul, Turkey

Paper presented in a Conference

2013

KASTANAKIS, M., B. VOYER

The role of pre-behavioural processes in understanding cross-cultural differences in consumption

in Proceedings of the Australia-New-Zealand Marketing Academy (ANZMAC), 2013, Auckland, New Zealand

Journal Article

2013

VOYER, B., T. READER

The Self-Construal of Nurses and Doctors

JOURNAL OF ADVANCED NURSING, 2013, vol. Vol. 69, Issue 12, pp. pp. 2696-2706 11 p.

Contribution on blogs and Social Networks

2013

VOYER, B., G.

The Vicious Spiral of Consumer Expectations of Creative Brands

2013, Creativity Marketing Centre Blog

Paper presented in a Conference

2013

VOYER, B.

Towards a Better Understanding of Self-construal Theory

in Proceedings of the Social Psychology Section Annual Conference (SPS), British Psychological Society, 2013, Exeter

Paper presented in a Conference

2013

VOYER, B., T. TARANTOLA

Understanding Morality Judgments

in Proceedings of the 21th International Association for Cross-Cultural Psychology (IACCP), 2013, Los Angeles, United States

Paper presented in a Conference

2013

TAILLARD, M., B. VOYER, V. GLAVEANU

Understanding Resource Integration in the Value Creation Process: The Role of Consumer Creativity

in Proceedings of the Australia-New-Zealand Marketing Academy (ANZMAC, 2013, Auckland, New Zealand

Guest Speaker in a Research Seminar

2013

VOYER, B., G.

Using self-construal theory in Marketing research

Invited research seminar. 2013

Journal Article

2012

VOYER, B., B. MCINTOSH

A Perverse Psychological Contract - Failures in Healthcare Management

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2012, vol. Vol. 18, Issue 6, pp. pp. 290-291 2 p.

Paper presented in a Conference

2012

VOYER, B.

Are social media only social? Understanding the role of social media in the processes of independent and interdependent identity construction

in Proceedings of the European Marketing Academy (EMAC) Conference, 2012, Lisbon, Portugal

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