Published Case Study

2015

VOYER, B., M. JOLIETTE, M. DEVOS

Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?

2015, European Case Clearing House

Journal Article

2015

VOYER, B., G.

Nudging' behaviours in healthcare management: Insights from Behavioural Economics

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2015, vol. Volume 21 (3), pp. 130-135 (6 p.)

Debate; Point of view; Editorial,…

2015

VOYER, B.

On choice and anxiety

2015, THE TELEGRAPH

Paper presented in a Conference

2015

RHODE, A. K., B. VOYER

Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles

in Proceedings of the Gamma Symposium & European Marketing Academy, 2015, Leuven, Belgium

Paper presented in a Conference

2015

RHODE, A. K., B. VOYER

Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles

in Proceedings of the Association for Consumer Research (Asia Pacific), 2015, Hong Kong, Hong Kong

Contribution on blogs and Social Networks

2015

VOYER, B., G.

Reinventing supermarkets in the post price-war era

2015, Creativity Marketing Centre Blog

Guest Speaker in a Research Seminar

2015

VOYER, B.

Self-construal Theory: challenging the theory and applying it to new domains

Department of Psychology Seminar Series. 2015, Warwick, United Kingdom

Published Case Study

2015

JOLIETTE, M., M. DEVOS, B. VOYER

Teaching note: Brand, business model, co-creation, community: what makes the true value of airbnb

2015, The Case Center

Published Case Study

2015

VOYER, B., M. JOLIETTE, M. DEVOS

Teaching note: Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?

2015, European Case Clearing House

Paper presented in a Conference

2015

RHODE, A. K., B. VOYER

The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising

in Proceedings of the Association For Consumer Research (North American Conference), 2015, New Orleans, United States

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