Guest Speaker in a Conference

2016

VOYER, B.

Behavioural Economics & Healthcare: A Match Match Made in Heaven

2016, Swiss Congress on Health Economics, Bern, Switzerland

Chapter

2016

VOYER, B., G.

CB as I See It

in Consumer Behavior: Buying, Having, and Being., M. Solomon Ed., Pearson Education, vol. 12th Edition, 2016

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in EMAC Annual Conference, 2016, Oslo, Norway

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in GMC Biennial Conference, 2016, Hong Kong, China

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in Academy of Marketing Science Annual Conference, 2016, Lake Buena Vista, Florida, United States

Journal Article

2016

RHODE, A. K., B. , G. VOYER, I. , G. GLEIBS

Does Language Matter? Exploring Chinese–Korean Differences in Holistic Perception.

FRONTIERS IN PSYCHOLOGY, 2016

Chapter

2016

TAILLARD, M., B. VOYER

Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity

in The Palgrave Handbook of Creativity and Culture Research., Vlad Glaveanu Ed., Palgrave, pp. 499-516, 2016

Paper presented in a Conference

2016

VOYER, B., M. TAILLARD

Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity

in ICP 2016, 2016, Yokohama, Japan

Paper presented in a Conference

2016

VOYER, B., F. BASSO, O. PETIT, K. LE GOFF, O. OUILLIER

Improving health communication by using the first-person perspective

in Annual Conference, 2016, Christchurch, New Zealand

Case Studies

2016

VOYER, B

Instructor presentation material Marca, Modelo De Negocio, Co-Creación, Comunidad: Qué Constituye El Verdadero Valor De Airbnb?

European Case Clearing House, 30p

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