Debate; Point of view; Editorial,…

2017

VOYER, B.

On corporate ethics and consumer decision making

2017, BLOOMBERG BUSINESSWEEK

Debate; Point of view; Editorial,…

2017

VOYER, B.

social media and branding: behind Kylie Cosmetics' success, new marketing rules and risks

2017, THE CONVERSATION

Radio Talk

2017

VOYER, B.

Talk Radio UK Breakfast News - ON the marketing surrounding Father's day

2017, Talk Radio UK

Journal Article

2017

VOYER, B., M. KASTANAKIS

The Importance of Developing A Multi-Epistemological Framework for Studying Co-creation Research: A Reply to Csaba (2016)

JOURNAL OF BUSINESS RESEARCH, 2017, vol. Volume 70, January 2017, pp. 414–415

Paper presented in a Conference

2017

VOYER, B., K. DOVGIALO

The influence of consumption values and self-construal on the purchase of (in)conspicuous luxury goods and shopping preferences: a questionnaire study

in Global Fashion Management Conference, 2017, Vienna, Austria

Paper presented in a Conference

2017

VOYER, B., K. DOVGIALO

The influence of individual differences on purchase of (in)conspicuous luxury goods and shopping preferences (online vs in-store): a questionnaire study,

in Association for Consumer Research, Annual Conference, 2017, San Diego, California, United States

Journal Article

2017

SANGLÉ-FERRIÈRE, M., B. VOYER

Understanding chat perceptions in a customer assistance channel

ADVANCES IN CONSUMER RESEARCH, 2017, vol. Vol. 45

Paper presented in a Conference

2017

VOYER, B., M. SANGLÉ-FERRIÈRE

Understanding chat perceptions in a customer assistance channel, with M. Sanglé-Ferrière*

in Association for Consumer Research, Annual Conference, 2017, San Diego, California, United States

Paper presented in a Conference

2017

VOYER, B., M. SANGLÉ-FERRIÈRE

Understanding Perceptions Of Chat As A Customer Assistance Channel

in Annual Conference, 2017, Groningen, Netherlands

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

A cross-cultural perspective on stakeholder and brand identity co-creation: the CRIC Framework

in IACCP 2016, 2016, Nagoya, Japan

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