Conference Proceedings

2019

VOYER, B., M. LEBAN

Millionaire Micro-Celebrities Personal Branding Strategies on Instagram

in EMAC Annual conference, University of Hamburg, Germany, European Marketing Academy, 2019, Hamburg, Germany

Other contribution

2019

VOYER, B.

People power - The packaging industry plays by the consumer’s tune

2019, PULP

Paper presented in a Conference

2019

VOYER, B.

The brand is dead, long live the brand? Reflecting on the (ir)relevance of brands in the 21st century

in EMAC SIG - Branding: Critical reflections on brand management: Theory, practice and future directions, University of Hamburg, Germany, 2019, Hamburg, Germany

Conference Proceedings

2019

VOYER, B., M. SANGLÉ-FERRIÈRE

Understanding Customers' Propensity to Avoid Seeking Assistance: The Role of Individual Differences and Construct Measurement

in EMAC Annual conference, European Marketing Academy, 2019, University of Hamburg, Germany

Conference Proceedings

2018

VOYER, B., H. KIM

A Mixed-Methods Approach to Understanding Brand Prominence

in ANZMAC Annual Conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2018, Adelaide, Australia

Conference Proceedings

2018

VOYER, B., J. DUPIRE

Celebrity Name-Dropping and Competency Evaluation in a Professional Context

in ANZMAC annual conference, Australian & New Zealand Marketing Academy Conference (ANZMAC), 2018, Adelaide, Australia

Paper presented in a Conference

2018

VOYER, B., M. LEBAN

Conceptualising Beauty in Consumer Research: A Framework and Research Agenda

in AMS 46TH annual conference , New Orleans, MN, USA, 2018, New Orleans, United States

Paper presented in a Conference

2018

VOYER, B., M. LEBAN

exploring the concept of beauty in consumer research: a multidisciplinary framework & research agenda

in GMC 2018 CONFERENCE, biennial conference, Tokyo, Japan, 2018, Tokyo, Japan

Radio Talk

2018

VOYER, B.

Interview on The Followership Game

2018, BBC Radio 4

Radio Talk

2018

VOYER, B.

Interview on The Followership Game Programme

2018, BBC Radio 4

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