Paper presented in a Conference

2015

VOYER, B., M. LEBAN

Exploring the Specificities of Online Luxury Brand Communities : An Ingratiation Theory Perspective

in Proceedings of the Association for Consumer Research, 2015, New Orleans, United States

Journal Article

2015

LEBAN, M., B. VOYER

Exploring the Specificities of Online Luxury Brand Communities: an Ingratiation Theory Perspective

ADVANCES IN CONSUMER RESEARCH, 2015, vol. 43, pp. 379-383

Journal Article

2015

VERONIQUE TRAN, V., B. , G. VOYER

Fostering innovation: An organisational perspective

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2015, vol. 21, no. 3, pp. 141-145

Edited Special Issue

2015

BÉRARD, E., B. , G. VOYER, O. SAULPIC, D. SOLA, J. COUTURIER, P. ZARLOWSKI, V. VERONIQUE TRAN

Innovation in Healthcare

2015, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT

Published Case Study

2015

JOLIETTE, M., M. DEVOS, B. VOYER

Instructor presentation material: Brand, business model, co-creation, community: what makes the true value of airbnb

2015, The Case Center

Published Case Study

2015

VOYER, B., M. JOLIETTE, M. DEVOS

Instructor presentation material: Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?

2015, European Case Clearing House

Debate; Point of view; Editorial,…

2015

VOYER, B.

Interview On 'pay-what-you-want' pricing strategies

2015, BBC NEWS

Debate; Point of view; Editorial,…

2015

VOYER, B.

Interview On adapting brands and retailing to different cultural contexts

2015, GDR CREATIVE INTELLIGENCE

Debate; Point of view; Editorial,…

2015

VOYER, B.

Interview On adequately responding to PR crises

2015, BBC NEWS

Debate; Point of view; Editorial,…

2015

VOYER, B.

Interview On Black Friday Sales

2015, THE POOL

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