Journal Article

2015

RHODE, A. K., B. VOYER

The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising

ADVANCES IN CONSUMER RESEARCH, 2015

Guest Speaker in a Research Seminar

2015

VOYER, B.

The good and the evil about consumer behaviour prediction

Cumberland Lodge Research Retreat. 2015, Windsor, United Kingdom

Guest Speaker in a Conference

2015

VOYER, B.

The Psychology of Power: Can power change how we connect with others?

2015, Netherhall House, London, United Kingdom

TV Appearance

2015

VOYER, B.

TV Interview on the use of Big Data to deliver targeted advertising

Basque TV, 2015

Journal Article

2015

SOLA, D., J. COUTURIER, B. VOYER

Unlocking patient activation: Coupling e-health solutions coupled with gamification

BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 2015, vol. Vol. 21, no. Issue 5, pp. pp. 223-228 (6 p.)

Journal Article

2015

VOYER, B., G.

What corporate culture for the office of the future?

INFO, 2015, pp. p. 41

Paper presented in a Conference

2015

VOYER, B., M. LEBAN

You've got great taste? - the role of ingratiation in understanding the specificity of online luxury brand communities

in Proceedings of the European Marketing Academy, 2015, Leuven, Belgium

Debate; Point of view; Editorial,…

2014

VOYER, B., G.

Article for The Conversation UK on Branded Tattoos

2014, THE CONVERSATION

Debate; Point of view; Editorial,…

2014

VOYER, B., G.

Article republished by The Washington Post on Branded Tattoos

2014, THE WASHINGTON POST

Contribution on blogs and Social Networks

2014

VOYER, B., G.

Brands on the Skin: Which Brand would you choose for a Tattoo?

2014, Creativity Marketing Centre Blog

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