Published Case Study

2012

LAPOULE, P.

Intermarché accélère le développement du drive

2012, CCMP, Paris, France

Published Case Study

2012

LAPOULE, P.

Leclerc : négocier pour rester le moins cher

2012, CCMP, Paris, France

Published Case Study

2011

LAPOULE, P.

Ca relie à Paris : quels choix stratégiques recommander à l'entreprise pour accélérer son développement ?

2011, CCMP, Paris, France

Journal Article

2011

COLLA, E., P. LAPOULE

Facteurs clés du succès des cybermarchés : les enseignements du cas Tesco.com

DM - DECISIONS MARKETING, 2011, vol. 61, pp. 35-45

Published Case Study

2011

LAPOULE, P.

Fleurs de Prestige

2011, CCMP, Paris, France

Chapter

2011

LAPOULE, P.

Fleurs de Prestige Paris: from a website to a Multichannel Approach

in Handbook on Management Cases., Thatchenkery T. & Sardana G.D; Ed., McMillan Advanced Research, 2011

Published Case Study

2011

AUPLAT, C., P. LAPOULE

L'Oréal: science, innovation and sustainable development

2011, CCMP, Paris, France

Conference Proceedings

2011

COLLA, E., P. LAPOULE

Le cybermarché et l’essor du ’drive’ en France : des synergies à développer et des avantages compétitifs à créer

in 10° International Marketing Trends Conference, ESCP Europe, 2011, Paris, France

Conference Proceedings

2011

COLLA, E., P. LAPOULE

L’essor du ’drive’ en France : des synergies à développer et des avantages compétitifs à créer

in 14ème Colloque E. Thil sur la distribution, Archives Nationales du Monde du Travail, 2011, Roubaix, France

Published Case Study

2011

LAPOULE, P., J. ROWELL

Premium brands-Premium products, ASDA Extra Special Stilton cheese

2011, CCMP, Paris, France

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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