Published Case Study

2020

LAPOULE, P., M. DEPARIS

Mellow Yellow

2020, CCMP, France

Published Case Study

2020

LAPOULE, P., M. DEPARIS

Patatam

2020, CCMP, France

Published Case Study

2020

LAPOULE, P., M. DEPARIS

Patatam.

2020, CCMP, France

Published Case Study

2019

LAPOULE, P., J. SCHMITT, A. OCHS

Amazon : La transformation du processus d'achat

2019, CCMP, PARIS, France

Published Case Study

2019

LAPOULE, P., J. SCHMITT, A. OCHS

Amazon, The transformation of the Consumer Decision-Making Process.

2019, CCMP, Paris, France

Published Case Study

2019

LAPOULE, P.

Fleurs de prestige : D'un site Internet au commerce 4.0

2019, CCMP, Paris, France

Published Case Study

2019

LAPOULE, P.

Fleurs de Prestige. From website to Retail 4.0

2019, CCMP, Paris, France

Paper presented in a Conference

2019

ZHONGQI, J., P. LAPOULE, R. LYNCH, S. ATTIA, B. CHANSARKAR, T. GÜLSOY, X. LIU, W. NEWBURRY, M. S. NOORAINI, R. PARENTE, K. PURANI, M. UNGERER

Is country-of-Origin Important? Two purchasing Cues, Materialism and Country Development Status amongst Younger Generation Consumers: An Attribution Theory Perspective

in AIB 2019, 2019, Copenhagen, Denmark

Published Case Study

2019

LAPOULE, P., O. BADOT, J. ROWELL JAMES

OCADO : D'un supermarché en ligne à un fournisseur global de technologie

2019, CCMP, Paris, France

Published Case Study

2019

LAPOULE, P., O. BADOT, J. ROWELL JAMES

OCADO, From a Pure Online Grocery Retailer to a Global Service Provider

2019, CCMP, Paris, France

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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