Published Case Study

2015

LAPOULE, P.

La stratégie de communication de Plastic Omnium Environnement : du canal "salon professionnel" à l'omnicanal

2015, CCMP, Paris, France

Case Studies

2015

LAPOULE, P

La stratégie de communication de Plastic Omnium Environnement : du canal salon professionnel à l'omnicanal

CCMP

Chapter

2015

LAPOULE, P., J. ROWELL

Moving from a B2B Trade Show Communication Strategy to an Omni-channel Approach: The Case of Plastic Omnium Environnement

in Managing Complex Organisation Change., Thatchenkery T. & Sardana G.D. Ed., Bloomsbury, 2015

Chapter

2015

LAPOULE, P., J. ROWELL

Moving from a B2B Trade Show Communication Strategy to an Omni-channel Approach: The Case of Plastic Omnium Environnement

in Managing Complex Organization Change., Thatchenkery T. & Sardana G.D. Ed., Bloomsbury, 2015

Published Case Study

2015

LAPOULE, P.

Plastic Omnium Environment strategy: from the "professional trade show' to the omnichannel

2015, CCMP, Paris, France

Case Studies

2015

LAPOULE, P

Plastic Omnium Environment strategy: from the professional trade show' to the omnichannel

CCMP

Journal Article

2015

JIN, Z., P. LAPOULE, R. LYNCH, S. ATTIA, B. CHANSARKAR, T. GULSOY, X. LIU, W. NEWBURRY, M. S. NOORAINI, R. PARENTE, K. PURANI, M. UNGERER

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

INTERNATIONAL BUSINESS REVIEW, 2015, vol. 24, pp. 380 393

Journal Article

2015

COLLA, E., P. LAPOULE

 Le drive : vecteur de cannibalisation ou de complémentarité ? Le cas de la grande distribution alimentaire

REVUE FRANCAISE DU MARKETING, 2015, vol. 252, 2, pp. 455-470

Published Case Study

2014

LAPOULE, P.

Bienvenue chez Cora : stratégie, merchandising et négociation avec des fournisseurs

2014, CCMP, Paris, France

Published Case Study

2014

LAPOULE, P.

Eclor : conception et protection de marques à l'international

2014, CCMP, Paris, France

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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