Journal Article

2008

COLLA, E., P. LAPOULE

Bellow Cost Selling in France: Impact on Pricing Decisions

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, 2008, vol. Volume 10, pp. 746-758

Published Case Study

2008

HOOVER, R., P. LAPOULE

E-Solex. Le Solex électrique. Everything old is new again.

2008, The Case Centre, London, United Kingdom

Published Case Study

2008

LAPOULE, P.

Groupe Danone: building the business of the future

2008, CCMP, Paris, France

Published Case Study

2008

LAPOULE, P.

La Compagnie des Jus de Fruits : emballage et environnement

2008, CCMP, Paris, France

Conference Proceedings

2008

LAPOULE, P., W. MENVIELLE

Le terroir, voie de différenciation et source de valeur ajoutée : une analyse comparative franco québécoise

in Actes de rendez vous Champlain, Destinations touristiques et perspectives de recherche, 2008, Québec, Canada

Chapter

2008

LAPOULE, P.

Rhône Tricastin

in Handbook on Management Cases., Thatchenkery T. and Sardana G.D. Ed., Mc Millian Advanced Research, 2008

Published Case Study

2008

LAPOULE, P., E. COLLA

Tesco.com, les capacités stratégiques d'un leader du cybermarché

2008, CCMP, Paris, France

Published Case Study

2007

LAPOULE, P.

Danone : apporter la santé par l'alimentation au plus grand nombre

2007, CCMP, Paris, France

Published Case Study

2007

LAPOULE, P.

ICONE La création d'une entreprise de boissons à base de vin désalcoolisé

2007, CCMP, Paris, France

Conference Proceedings

2007

LAPOULE, P.

Le management des marques terroir des grands distributeurs européens

in 16ème Conférence internationale de management stratégique, UQAM, 2007, Montréal, Canada

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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