Chapter

2014

LAPOULE, P., E. MELLET

The contribution of Indirect Sales Forces to Business Development: the Matrix Sales University Case

in New Paradigms for Organizational Excellence., Thatchenkery T. & Sardana G.D. Ed., Bloomsbury, 2014

Journal Article

2014

LAPOULE, P.

The French Grocery Retail Company Intermarché develops the ‘click and drive’ model

SOUTH ASIAN JOURNAL OF BUSINESS AND MANAGEMENT CASES, 2014, vol. 3 1, pp. 65 76

Conference Proceedings

2014

COLLA, E., P. LAPOULE

The impact of the digital approach on the sales forces management

in Colloquium on European Research in Retailing, European Research in Retailing, 2014, Brême, Germany

Published Case Study

2014

LAPOULE, P., E. FRÉMIOT

Widoobiz: les entrepreneurs ont leur web radio

2014, CCMP, Paris, France

Journal Article

2014

COLLA, E., P. LAPOULE

 L’impact du Multi-Canal sur le rôle et le management des forces de vente : le cas du secteur de la beauté professionnelle

REVUE MANAGEMENT ET AVENIR, 2014, vol. 252, 2, pp. 455-470

Published Case Study

2013

LAPOULE, P.

Intermarché: the expansion of drive-through outlets in the French retail grocery sector

2013, CCMP, Paris, France

Conference Proceedings

2013

COLLA, E., P. LAPOULE

Key success factors and competitive advantages of grocery click and drive French operators

in EAERCD Conference, European Association for Education and Research in Commercial Distribution, 2013, Valence, Spain

Conference Proceedings

2013

COLLA, E., P. LAPOULE

L'impact du multicanal sur le rôle et le management des forces de vente

in 5 ème colloque de recherche de l'ISTEC, ISTEC, 2013, Paris, France

Published Case Study

2013

LAPOULE, P.

Leclerc : le bon vin à la bonne place

2013, CCMP, Paris, France

Published Case Study

2013

LAPOULE, P.

Leclerc: the right wine at the right place

2013, CCMP, Paris, France

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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