Published Case Study

2024

DEPARIS, M., P. LAPOULE

Miloud Benaouda.

2024, CCMP, France

Published Case Study

2024

LAPOULE, P., M. DEPARIS

The North Face

2024, CCMP, France

Published Case Study

2024

LAPOULE, P., M. DEPARIS

The North Face.

2024, CCMP, France

Published Case Study

2023

LAPOULE, P.

Coca Cola

2023, CCMP, France

Published Case Study

2022

LAPOULE, P., M. DEPARIS

DECATHLON : A rethought business model with second life

2022, CCMP, France

Published Case Study

2022

LAPOULE, P., M. DEPARIS

DECATHLON : Un modèle économique repensé avec la seconde vie

2022, CCMP, France

Published Case Study

2022

LAPOULE, P.

Lidl : se réinventer en gardant ses fondamentaux

2022, CCMP, France

Published Case Study

2022

LAPOULE, P.

Lidl France. Reinventing itself while maintaining its core identity

2022, CCMP, France

Published Case Study

2021

LAPOULE, P.

Le Bon Marché and Marguerite Boucicaut

2021, CCMP, France

Published Case Study

2021

LAPOULE, P.

Le Bon Marché et Marguerite Boucicaut

2021, CCMP, France

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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