Published Case Study

2007

LAPOULE, P.

Stratégie de développement à l'horizon de 2010 de la Compagnie des Jus de Marmande

2007, CCMP, Paris, France

Published Case Study

2007

LAPOULE, P.

Terroir et exotisme sur internet

2007, CCMP, Paris, France

Conference Proceedings

2007

COLLA, E., P. LAPOULE

The impact of Regulation on Pricing Decision in the EU : the French Case

in Symposium on Ethics, Legal Issues and Public Policy, University of Wisconsin, 2007, San Antonio, United States

Published Case Study

2006

LAPOULE, P.

E-Solex. Le lancement du Solex électrique

2006, CCMP, Paris

Published Case Study

2006

LAPOULE, P.

Michel Polnareff : un nouveau marketing musical

2006, CCMP, Paris, France

Published Case Study

2005

LAPOULE, P.

Groupe Danone (Dannon Cy): Building brand leadership in divers product categories

2005, Journal of Case studies, Greenville, United States

Published Case Study

2003

LAPOULE, P.

Cora stretche sa marque L'Âme du Terroir

2003, CCMP, Paris, France

Published Case Study

2003

LAPOULE, P.

Taillefine

2003, CCMP, Paris, France

Published Case Study

2002

LAPOULE, P.

Crackez pour Lu

2002, CCMP, Paris, France

Published Case Study

2002

LAPOULE, P.

Evian et le Carrousel du Louvre

2002, CCMP, Paris, France

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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