Published Case Study

2017

LAPOULE, P.

Reflets de France. Authenticity and Modernity

2017, CCMP, Paris, France

Published Case Study

2017

BADOT, O., P. LAPOULE, E. COLLA

Waze. D'un GPS collaboratif au m-commerce systémique

2017, CCMP

Published Case Study

2017

LAPOULE, P., O. BADOT, E. COLLA

Waze. D'un GPS collaboratif au m-commerce systémique

2017, CCMP, Paris, France

Published Case Study

2017

BADOT, O., P. LAPOULE, E. COLLA

Waze: From community-based application to systemic m-commerce tool

2017, CCMP, Paris

Conference Proceedings

2016

LAPOULE, P., E. COLLA

Grands Magasins de centre-ville et clientèle touristique : le cas du BHV MARAIS

in 19ème colloque Etienne Thil, Université Lille 2, 2016, Roubaix, France

Published Case Study

2016

LAPOULE, P.

Le BHV Marais : L'incarnation du style de vie français

2016, CCMP, Paris, France

Published Case Study

2016

LAPOULE, P.

Loïc Raison, Ecusson, Kérisac, Danao : le leader français du cidre innove et se diversifie

2016, CCMP, Paris, France

Journal Article

2016

LAPOULE, P., E. COLLA

The multi-channel impact on the sales forces management

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, 2016, vol. 44, 3, pp. 248-265

Journal Article

2016

LAPOULE, P., J. ROWELL

Using Social Media to Support Trade Show: Developing the Capabilities

SOUTH ASIAN JOURNAL OF BUSINESS AND MANAGEMENT CASES, 2016, vol. 5, 1, pp. 1-11

Journal Article

2015

LAMY, E., P. LAPOULE

La méthode des cas, instrument du rapprochement entre éducation et recherche en management

MANAGEMENT & AVENIR, 2015, vol. 79, pp. 15-31

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

Plaque d’honneur “in appreciation of my unstinted support, contribution of scholarship, sharing experience of learning and vibrant participation” at International Conference on Management Cases, 2011, 2012, 2013, 2014 and 2015

2015

“Highly recommended paper” du premier ‘Colloquium on European Retail Research’

2012

Prix FNEGE et ARIANE Compétence et Management de la meilleure étude de cas TPE

2010

Prix de la meilleure thèse décerné par l’Association pour les Recherches sur l’Économie Agro-alimentaire (A.R.E.A.)

2007

« Top Auteur » CCMP pour l'ensemble de mes cas déposés et vendus

2003

Research and expertise

Field of Expertise
Retail marketing
Case Method
SDG Sustainable Development Goals
/4.Quality%20Education /8.Decent%20Work%20and%20Economic%20Growth /12.Responsible%20Consumption%20and%20Production

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Live, Learn & Love in Europe · 28/05/2026

ESCP Business School has published the results of its first Live, Learn & Love in Europe survey, showing how young people experience, navigate and env…

ESCP Launches 2026–2030 Strategic Plan

Bold & United: ESCP Launches 2026–2030 Strategic Plan

Strategy · 18/06/2025

ESCP has officially unveiled Bold & United, its strategic plan for 2026–2030—an ambitious roadmap for how the School will prepare the next generation …

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