MSc in
Marketing and Digital Media

These six modules are compulsory only for candidates with less than 240ECTS (or equivalent)

They run mainly in an online format between July and September prior to the campus terms, with a final exam week on campus at the end of September. Candidates may be exempted from attending these modules based on their previous working experience (3 years required). See Admission Tab for more information.

CORE MANAGEMENT

• Economics                                                        
• Marketing
• Strategy
• Accounting & Finance
• Statistics 
• Leadership

Term 2
Oct-Dec – Madrid

The courses address both theory and real-life applications. They are taught from October to June by ESCP Faculty and successful professionals. Are also included numerous meetings and seminars with professionals in this sector.

Students will also take a compulsory seminar on Ethics, Environmental, Social & Corporate Governance.

The aim of the international seminar is to give you a comparative perspective on managerial and cultural practices, to meet with professionals in the field, to attend lectures and visit companies. The international seminar is a great opportunity for you to get in contact with top notch companies in the area like:

"Even though the International Seminar usually takes place in Silicon Valley, ESCP reserves the right to change the destination due to force majeure reasons or for an improvement in the academic results ensuring standards in quality and attractiveness as well”.

The possible obtaining of the necessary permits to obtain the corresponding visa for the country of destination of the International Seminar will be the sole responsibility of the student, and a negative result will not give rise to any claim against ESCP. Obtaining and/or arranging for such permits shall be at the student's own risk.

From July to December, you must complete an in-company internship of at least 4 months (though often lasting for 7-8 months). ESCP assists you in locating internship opportunities and networking with companies.
The internship is an opportunity for practical application of the theoretical concepts learned from courses, with an eye to establishing a career. In many cases, corporate employers consider the internship as a trial period for a permanent position.  

The Corporate Relations Department

The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.

• Know more about the Company Relations Department

As an international business school, ESCP Madrid campus welcomes students from all over the world and invites them to get familiarised with our Spanish culture by learning Spanish before starting the MSc programme.

We believe that the more Spanish the students speak, the easier they will find it to integrate into Spanish society and the more they will get out of their stay in Madrid. So, unless the students are a native or advanced Spanish speaker, we strongly recommend that they take this opportunity to work on their Spanish before they start the Master programme.

Students do not need to speak Spanish to enrol in the MSc programme as all courses are offered in English.However, some knowledge of Spanish can be useful to enjoy the full ESCP learning experience, become professionally bicultural and optimise networking with Spanish and Latin America students and alumni. This is why ESCP Madrid campus offers a Spanish Immersion course which is included in the tuition fee.

Applications are made online. Please ensure that you take plenty of time with this form and answer all the questions there in as fully and thoughtfully as possible.

The main elements of the application include:

• A copy of a Bachelor or Master diploma OR certificate of enrollment for current Bachelor studies (English or Spanish).
• A copy of your grade transcripts covering all years of university study or the years done so far (English or Spanish).
• Copy of passport
• An updated CV in English
• Motivational letter in English
• Two recommendation letters (English or Spanish). At least one must come from a professional background.
  The references should be signed and stamped by the issuing company or institution, and they should also include the date and contact details of the referee.
• Official English certificate (if applicable). Exemptions may be granted if you have studied fully in English for three or more years. If your studies were not in an English-speaking country, please apply with a medium of instruction confirmation letter from your university to be considered for exemption.

Optional:

• If you do not have an official English certificate obtained within the last 2 years, you will be invited to take the ESCP English Proficiency Test, which is completely online.

Remember that you need to submit all the required documents, including English test results, before the application deadline, so if you need to take the ESCP English test, make sure you send your application well before the application deadline to have enough time to complete it.

Please ensure that all required supporting documents are scanned and uploaded during the online application process.

Please note: for full details of the application requirements, please see the online application. An application fee of €130 is required to cover processing of the application.

Written test

• A multiple choice test of English proficiency

Students holding an official English score (taken within the last two years) are waived to take the ESCP English Proficiency test and must submit a copy of the result of these tests in their application file.

Candidates whose written application is accepted will be invited for an individual interview, which plays an essential role in assessing the abilities and motivation for joining the program. Interviews take place from November to September each year.

Admission decisions are sent out by email and post within two weeks of the Admissions interview.
From the moment of notification, students have a maximum period of 10 days to pay the registration fees and thus, confirm their place.

The MSc programmes at ESCP Madrid are pleased to offer a range of scholarships designed to support deserving candidates who have demonstrated academic excellence, face financial constraints, and/or contribute to the diversity of our cohort.

These scholarships are awarded based on academic merit, high potential shown during the admission process, and our commitment to assisting outstanding applicants from diverse backgrounds who may encounter financial barriers.

Given the high volume of applications our MSc programmes receive each year, we aim to prioritise those who apply early. To this end, 66% of the available scholarships will be awarded during the first three admission sessions (November, January, and February) and the remaining scholarships will be distributed in the subsequent admission rounds (March, April, and May).

As a student enrolled in the MSc in Marketing and Digital Media, you may be eligible for the following scholarship opportunities*: 
 

(*) These scholarships are not compatible with those offered under the agreements with Colfuturo, Icetex, Funed, or Ifarhu.

Excellence Scholarship

Value:€4,500

Eligibility: This scholarship is intended for applicants who have achieved a high GPA and/or demonstrated exceptional performance during the admission process.

Process: These merit-based scholarships are awarded at the end of each admissions round. All applicants are automatically considered upon submitting their application—no additional documents are required.

Deadline: Scholarship results are announced via email to all the enrolled candidates within one week after the admission results are published.

Ibero- American Talent Scholarship (LATAM countries, Spain and Portugal)

Value:€2,500

Eligibility: Open to nationals of the region for all the MSc programmes. Candidates must hold citizenship from a country within the LATAM and IBERIA region and be fully enrolled for the intake. Applicants with more than one nationality are also welcome to apply. In addition, candidates must have strong academic and/or work experience in the LATAM or IBERIA region.

Process: These merit-based scholarships are available to all enrolled applicants from Ibero-American countries at the end of each admission session. All eligible applicants who have demonstrated academic excellence and/or relevant work experience are automatically considered—no additional documentation is required.

Deadline: Scholarship results are announced via email to all the enrolled candidates within one week after the admission results are published.

Need-Based Scholarship

Value:

• €6,000 (for candidates enrolled by March 19th, 2025)
• €3,000 (for candidates enrolled by June 20th, 2025)

Eligibility: This scholarship is open to all candidates who have been admitted and enrolled in one of our MSc programmes and can demonstrate financial need.

Process: Admitted and enrolled candidates interested in this scholarship must complete the scholarship form provided by your admissions manager by March 30th or June 20th, depending on their admission session and when they confirmed their place.

Additionally, the following documents must be uploaded:

1. A personal statement outlining in detail why you should be awarded the scholarship. The submission can be in any format (video, essay, art, etc.), but it must clearly explain your current financial situation.
2. The last three payslips. If you are currently unemployed or are not the person financing the programme, you must provide the last three payslips of the person financing the programme.
3. Annual income tax returns from the past two years of the person financing the programme.
4. Any other official documents certifying your current financial situation.

All documents must be submitted in English or Spanish. If the originals are in another language, a sworn translation must be provided.

Deadline: Scholarship results will be announced via email in the first weeks of April or at the end of June, depending on the date of application. The deadlines to apply are March 30th and June 20th, respectively.

Please do not hesitate to contact our Recriutment team for any questions you may have about our scholarships, we will be happy to help you.

FUNED - Financing for mexican students

Provide complementary financial aid and scholarships for Mexican students who wish to pursue their master´s degree abroad in top ranked universities.
Students obtain FUNED Financing + ESCP 20% tuition fee Scholarship for Mexican students. Please note that this scholarship cannot be cumulative with ESCP Scholarships and you need to be admitted and enrolled in the programme to apply for it. 

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COLFUTURO - Financing for Colombian students

Provide complementary financial aid and scholarships for colombian students who wish to pursue a Master’s degree abroad at ESCP Madrid campus. Students obtain Colfuturo Financing + ESCP tuition fee scholarship for colombian students. Please note that this scholarship cannot be cumulative with ESCP Scholarships and you need to be admitted and enrolled in the programme to apply for it.

More information

It is also possible to attain scholarships granted independently of the School.  Some countries provide scholarships for their own citizens. Please obtain information in your home country by contacting the relevant government bodies and foundations.

Loans & Bursaries

A programme such as the MSc in Marketing & Digital Media is perhaps the most significant investment that you will make in your professional life and your future. Below are some options to help fund your time at ESCP.

BBVA: Offers two loan options for ESCP students

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Banco Sabadell

Highlights of the ESCP´s agreement with Banco Sabadell offers two ways of financing our degrees:

• Tuition loan. Interest-free, short -term loan up to €18,000, to be repaid in 12 months
• Loan. Long-term loan to be repaid in a maximum of 10 years following the loan applications.

Bank Sabadell reserves the right to refuse the loan if, at the time of submission of the loan application, any circumstances pertaining the person(s) applying for the loan come to light that could alter decision regarding whether to grant the loan.

More information