Maggioni Isabella | ESCP Business School

Isabella Maggioni

Associate Professor of Marketing

Department : Marketing
Campus : Turin

Dr. Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School and the Academic Director of the MSc in Luxury Management.

Isabella’s research focuses on consumer behaviour and psychology, particularly exploring topics such as consumer well-being, identity-driven consumption, and sustainable consumption within the contexts of luxury and retail. Additionally, Isabella investigates the role of technology applications in shaping consumer experiences, from digital innovations to the integration of Artificial Intelligence.

She has published her research in journals such as Journal of Business Research, European Management Journal, Marketing Theory, Journal of Retailing and Consumer Services, Journal of Services Marketing, International Journal of Hospitality Management, and International Journal of Tourism Research.

Isabella has extensive experience in applied research, having collaborated on projects with world-leading organizations across various industries. Her ability to bridge theory with practice has allowed her to deliver impactful insights on retail innovation, consumer and marketing trends, customer experience, and service design. Isabella has shared her findings through presentations to both practitioners and academics across Europe, Australia, and New Zealand, providing actionable solutions that drive business success.

PUBLICATIONS
AWARDS AND HONORS

Journal Article

2027

MAGGIONI, I., W. W. C. LEO, A. Y. SEMBADA, Y. TSARENKO

The dynamics of customer participation in service recovery: The roles of failure severity, quality signals, and responsiveness

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2027

ESCP Impact Papers

2025

MAGGIONI, I.

The psychology of fragile choices: consumer vulnerability in the age of generative AI

2025, ESCP Impact Papers

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

2024, ESCP Impact Papers

Journal Article

2023

MAGGIONI, I., G. RANCATI

Neurophysiological responses to robot–human interactions in retail stores

JOURNAL OF SERVICES MARKETING, 2023, vol. 37 (3), pp. 261-275

ESCP Impact Papers

2023

DESMICHEL, P., I. MAGGIONI, S. VAFAINIA

Non-Fungible Tokens: Are they really so futile?

2023, ESCP Impact Papers

Journal Article

2022

MAGGIONI, I., D. CORSARO

Sales Transformation: Conceptual Domain and Dimensions

JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, 2022, vol. 37(3), pp. 686-703

Chapter

2022

SYDOW, A., I. MAGGIONI

The new rise of artisanship in Kenya: evidence from artisan entrepreneurs

in In The Artisan Brand., Jon Mulholland, Alessandra Ricci, and Marta Massi Eds, Edward Elgar, pp. 157-176, 2022

Journal Article

2022

MAGGIONI, I., D. CORSARO

The transformation of selling for value co-creation: Antecedents and boundary conditions

MARKETING THEORY, 2022, vol. 22 (4), pp. 563-600

Journal Article

2021

JEBARAJAKIRTHY, C., D. MANISH, I. MAGGIONI, S. SANDS, M. DHARMESTI, C. FERRARO

Understanding on-the-go consumption: A retail mix perspective

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2021, vol. 58

Journal Article

2020

MAGGIONI, I., S. SANDS, C. FERRARO, J. PALLANT, J. PALLANT , L. SHEDD, D. TOJIB

Consumer cross-channel behaviour: is it always planned?

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, 2020, vol. 48 (12), pp. 1357-1375

Search faculty publications

Journal Article

2027

The dynamics of customer participation in service recovery: The roles of failure severity, quality signals, and responsiveness

ESCP Impact Papers

2025

The psychology of fragile choices: consumer vulnerability in the age of generative AI

ESCP Impact Papers

2024

Recapturing time: What luxury should be about

Journal Article

2023

Neurophysiological responses to robot–human interactions in retail stores

ESCP Impact Papers

2023

Non-Fungible Tokens: Are they really so futile?

Journal Article

2022

Sales Transformation: Conceptual Domain and Dimensions

Chapter

2022

The new rise of artisanship in Kenya: evidence from artisan entrepreneurs

Journal Article

2022

The transformation of selling for value co-creation: Antecedents and boundary conditions

Journal Article

2021

Understanding on-the-go consumption: A retail mix perspective

Journal Article

2020

Consumer cross-channel behaviour: is it always planned?

Research and expertise

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Bold & United: ESCP Launches 2026–2030 Strategic Plan

2025 Certificate of Distinction in Innovation - ESCP Business School

2022 Best Paper in Track Award (Marketing Strategy, Branding and Brand Management) ANZMAC Conference 2022

2021 Italian Journal of Marketing Best Reviewer Award

2020 Best Paper Award Convergence Conference 2020

2020 Best Paper Award SIM Affiliate Workshop

2020 Digital Teaching Award ESCP Business School and Agora Student Association

2019 Innovation Award ESCP Business School

2014 EMJ Early Career Research Award

Research and expertise

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Bold & United: ESCP Launches 2026–2030 Strategic Plan