Maggioni Isabella | ESCP Business School

Isabella Maggioni

Associate Professor of Marketing

Department : Marketing
Campus : Turin

Dr. Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School and the Academic Director of the MSc in Luxury Management.

Isabella’s research focuses on consumer behaviour and psychology, particularly exploring topics such as consumer well-being, identity-driven consumption, and sustainable consumption within the contexts of luxury and retail. Additionally, Isabella investigates the role of technology applications in shaping consumer experiences, from digital innovations to the integration of Artificial Intelligence.

She has published her research in journals such as Journal of Business Research, European Management Journal, Marketing Theory, Journal of Retailing and Consumer Services, Journal of Services Marketing, International Journal of Hospitality Management, and International Journal of Tourism Research.

Isabella has extensive experience in applied research, having collaborated on projects with world-leading organizations across various industries. Her ability to bridge theory with practice has allowed her to deliver impactful insights on retail innovation, consumer and marketing trends, customer experience, and service design. Isabella has shared her findings through presentations to both practitioners and academics across Europe, Australia, and New Zealand, providing actionable solutions that drive business success.

PUBLICATIONS
AWARDS AND HONORS

Chapter

2020

MAGGIONI, I.

Consumer-Retailer Identification Enhancing Consumer Well-Being

in Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences., F. Musso, & E. Druica Eds, IGI Global, 2020

Journal Article

2019

MAGGIONI, I., A. DI GREGORIO, C. MAURI, A. MAZZUCCHELLI

Employability skills for future marketing professionals

EUROPEAN MANAGEMENT JOURNAL, 2019

Journal Article

2019

MAGGIONI, I., S. SANDS, R. KACHOUIE, Y. TSARENKO

Shopping for well-being: The role of consumer decision-making styles

JOURNAL OF BUSINESS RESEARCH, 2019, vol. 105, pp. 21-32

Journal Article

2019

MAGGIONI, I., S. SANDS, C. FERRARO, C. JEBARAJAKIRTHY, M. DHARMESTI

The vice and virtue of on-the-go consumption: An exploratory segmentation

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, vol. 51, pp. 399-408

Journal Article

2018

MAGGIONI, I., J. LOWE, S. SANDS

Critical success factors of temporary retail activations.

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2018, vol. 40, pp. 74-81

Journal Article

2017

MAGGIONI, I., C. MAURI, A. DI GREGORIO, A. MAZZUCCHELLI

The employability of marketing graduates in the era of digitalisation and globalisation

MERCATI E & COMPETITIVITA, 2017, vol. 4, pp. 103-124

Journal Article

2016

MAGGIONI, I., E. M. MARCOZ, C. MAURI, C. CANTU'

Benefits from service bundling in destination branding: the role of trust in enhancing cooperation among operators in the hospitality industry.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, 2016, vol. 18 (3), no. Place Brand Management, pp. 260-268

Chapter

2016

MAGGIONI, I., F. MONTAGNINI, R. SEBASTIANI

Emerging Segments in Ethical Consumption: Young Adults and Cosmetics.

in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing., Campbell, Colin; Ma, Junzhao Eds, Springer, pp. 206-215, 2016

Journal Article

2016

MAGGIONI, I.

What drives customer loyalty in grocery retail? Exploring shoppers’ perceptions through associative networks.

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2016, vol. 33, pp. 120-126

Chapter

2014

MAGGIONI, I.

Identity-based consumer behaviour, self-congruity and retail-consumer relationships: a literature review

in Handbook of Research on Retailer-Consumer Relationship Development., Musso, F.; Druica, E. Eds, IGI Global, pp. 13-26, 2014

Search faculty publications

Chapter

2020

Consumer-Retailer Identification Enhancing Consumer Well-Being

Journal Article

2019

Employability skills for future marketing professionals

Journal Article

2019

Shopping for well-being: The role of consumer decision-making styles

Journal Article

2019

The vice and virtue of on-the-go consumption: An exploratory segmentation

Journal Article

2018

Critical success factors of temporary retail activations.

Journal Article

2017

The employability of marketing graduates in the era of digitalisation and globalisation

Journal Article

2016

Benefits from service bundling in destination branding: the role of trust in enhancing cooperation among operators in the hospitality industry.

Chapter

2016

Emerging Segments in Ethical Consumption: Young Adults and Cosmetics.

Journal Article

2016

What drives customer loyalty in grocery retail? Exploring shoppers’ perceptions through associative networks.

Chapter

2014

Identity-based consumer behaviour, self-congruity and retail-consumer relationships: a literature review

Research and expertise

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Bold & United: ESCP Launches 2026–2030 Strategic Plan

2025 Certificate of Distinction in Innovation - ESCP Business School

2022 Best Paper in Track Award (Marketing Strategy, Branding and Brand Management) ANZMAC Conference 2022

2021 Italian Journal of Marketing Best Reviewer Award

2020 Best Paper Award Convergence Conference 2020

2020 Best Paper Award SIM Affiliate Workshop

2020 Digital Teaching Award ESCP Business School and Agora Student Association

2019 Innovation Award ESCP Business School

2014 EMJ Early Career Research Award

Research and expertise

News

ESCP Business School Publishes Results of First Edition of Live, Learn & Love in Europe Survey

Bold & United: ESCP Launches 2026–2030 Strategic Plan