Paper presented in a Conference

2012

KASTANAKIS, M., B. VOYER

Cultural effects on perception and cognition: Integrating recent findings and reviewing implications for consumer research

in Proceedings of the Association for Consumer Research Conference (ACR), 2012, Vancouver

Paper presented in a Conference

2012

BALABANIS, G., M. KASTANAKIS

Explaining variation in conspicuous consumption: An empirical examination

in Proceedings of the European Marketing Academy Conference (EMAC), 2012, Lisbon

Paper presented in a Conference

2012

BALABANIS, G., M. KASTANAKIS

Explaining variation in conspicuous consumption: An empirical examination

in Proceedings of the Academyof Marketing Science Conference, 2012, New Orleans

Paper presented in a Conference

2012

KASTANAKIS, M., G. BALABANIS

In Search of Exclusivity

in Proceedings of the Global Marketing Conference, 2012, Seoul

Paper presented in a Conference

2012

KASTANAKIS, M., M. TAILLARD

Laying the Foundation for an Ecosystem of Creativity in Marketing

in Proceedings of Academy of Marketing Science Conference, 2012, New Orleans

Paper presented in a Conference

2012

KASTANAKIS, M., M. TAILLARD

Service-Centric Strategy Requires Systemic Creativity

in Porceedings of the Global Marketing Conference, 2012, Seoul, United Kingdom

Paper presented in a Conference

2012

KASTANAKIS, M., B. VOYER

The Effect Of Culture On Perception: A Critical Review And Research Agenda For Consumer Research

in Proceedings of the Global Marketing Conference, 2012, Seoul

Paper presented in a Conference

2012

KASTANAKIS, M., G. BALABANIS

The Three Faces of Conspicuous Consumption: to Belong, to Differ, to Outspend

in Proceedings of the Global Marketing Conference, 2012, Seoul

Conference Presentations

2011

KASTANAKIS, M., G. BALABANIS

Ad Captandum Vulgus: Explaining Mass Consumption of Luxury Goods

AMS World Marketing Congress Conference

Paper presented in a Conference

2011

KASTANAKIS, M., G. BALABANIS

Ad Captandum Vulgus: Explaining Mass Consumption of Luxury Goods

in Proceedings of the AMS World Marketing Congress Conference, Reims, 2011, Reims, France

Looking for someone else ?
ESCP faculty directory