Journal Article

2017

VOYER, B., M. KASTANAKIS

The Importance of Developing A Multi-Epistemological Framework for Studying Co-creation Research: A Reply to Csaba (2016)

JOURNAL OF BUSINESS RESEARCH, 2017, vol. Volume 70, January 2017, pp. 414–415

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

A cross-cultural perspective on stakeholder and brand identity co-creation: the CRIC Framework

in IACCP 2016, 2016, Nagoya, Japan

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in GMC Biennial Conference, 2016, Hong Kong, China

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in EMAC Annual Conference, 2016, Oslo, Norway

Paper presented in a Conference

2016

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in Academy of Marketing Science Annual Conference, 2016, Lake Buena Vista, Florida, United States

Journal Article

2016

CHATZIDAKIS, A., M. KASTANAKIS, A. STATHOPOULOU

Socio-Cognitive Determinants of Consumer's Support for the Fair Trade Movement

JOURNAL OF BUSINESS ETHICS, September 2016, vol. Vol. 133(1), pp. p. 95-109

Paper presented in a Conference

2015

VOYER, B., M. MINAS KASTANAKIS, A. K. RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

in ANZMAC, annual conference, 2015, Sydney, Australia

Paper presented in a Conference

2015

BOUKIS, A., N.-T. SIAMAGKA, M. MINAS KASTANAKIS, F. TABASSUM

Front-line employee deviance, encounter satisfaction and customer citizenship behavior : An experimental design

in Proceedings of the Academy of Marketing Science Conference, 2015, Denver, United States

Journal Article

2015

MINAS KASTANAKIS, M.

The marketing of craftsmanship

INFO, 2015, vol. Vol. 216, pp. pp. 34-35 (2 p.)

Paper presented in a Conference

2014

GIORDA, M., M. V. NEPOMUCENO, M. KASTANAKIS

Conspicuous Consumption and Perceived Risk

in Proceedings of the Association for Consumer Reseach (ACR) Conference, 2014, Baltimore, United States

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