Retailing 4.0 Chair
Retailing 4.0 Chair
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[FR]
In an environment undergoing profound change, this chair aims to create opportunities for teaching and debate where it would be possible to promote new forms of business and discuss new business ecosystems in the era of company 4.0.
Led by Olivier Badot, Professor at ESCP, this Chair signed in 2016 with E. Leclerc, is supported by BearingPoint since 2019.
Interview with
Michel-Edouard
Leclerc
CEO, E. Leclerc
Michel-Edouard
Leclerc
CEO, E. Leclerc
“Now all forms of business are changing and virtually no income will remain after the Internet revolution. A vision is needed. As the size of the market and the number of players increases, so does the power of consumers. Therefore it must be recognised today that such a large project requires strength and opportunities for education, publication and debate. ESCP Europe is a great institution; a prestigious brand which gives us a great opportunity to meet with students. In this fast changing world it is vital to encourage the latter to work on our business in order to open up new paths.”
Michel-Edouard Leclerc
CEO, E. Leclerc
A few words from
Oliver Badot
Academic Director
Oliver Badot
Academic Director
“Our goal is to create the business of tomorrow; now called the business movement 4.0. It is “fast” business which mixes cross-channel, business via social networks (“hashtag business") and also all collaborative business. Consumers are becoming sellers, logisticians, producers. Value chains are changing. Ecosystems and physical stores are changing dramatically. We see the drive in hypermarkets, but also the "phygital": a mixture of physical and digital. All these changes, both under the influence of Internet culture, new beliefs and new ways of seeing the world, short channels and disintermediation, significantly impact retail distribution. Our first goal is to be a partner with an expert company on these issues. The second objective is to stimulate and foster high level retail vocations in business schools.”
Olivier BADOT, Professor, ESCP Europe
And Scientific Director of the E. Leclerc Chair
Objectives
disseminate acedemic and empirical Knowledge
the promotion of
research on the future of retail
A forward-looking vision of business and the retail industry
The creation of this Chair reflects a common will to escape from a traditional view of retail distribution, to move forwards and build the history and professions of the future of the retail industry, e-commerce and business 4.0.
In-depth discussions on key themes
The Chair gives a certain distance on short-term issues so as to have a better view of more structural aspects of future business and retail distribution. It will analyse the basic issues affecting the business and retail distribution sector as a whole, in order to structure forward-looking thought on certain key themes of company 4.0
E. Leclerc
With 110,000 employees, its network of 557 entrepreneurs and a market share of 20.2% in 2015, E. Leclerc, the small Breton family grocery store founded in 1949 has become a real international empire. This major retail player has risen to many challenges throughout the more than 60 years of its existence… and therefore appeared to be an ideal partner.
Areas of research
With its avant-garde dynamics, the Chair’s main areas of research and teaching extend beyond the "old economy" to join the "economy 4.0.". It is more flexible, both virtual and real, and also able to generate new ecosystems.
The projects of the E. Leclerc/ESCP Europe Chair for 2016/2017
For its first year, the E. Leclerc/ESCP Europe Chair projects covered the following 5 themes:
PhD in Management Sciences
Launch of ESCP Europe Doctoral theses in Management Sciences on the following themes: "Behaviour of purchasers in company 4.0." & "Economic business models 4.0.".
Prize for best retail industry research paper
Research papers by students in various business-related disciplines (marketing, logistics, economics, management and organisation, strategy, information technology and systems...). A "Best E. Leclerc Research Paper in business 4.0" prize will be awarded.
Course in retail 4.0
Launch of "Retail Distribution & Business 4.0" course ESCP Europe/E.Leclerc for students to enable them, in 30 hours, to better understand and analyse the retail industry and business today in terms of its evolution and challenges of tomorrow.
Book on tomorrow's retail industry
Published in September 2016, the book "Business and commercial town planning: the major challenges of tomorrow" by Professor Olivier Badot and Dr. Dominique Moren
Breakfast debates on retail 4.0
Launching of the "Petits-Déjeuners" of Retail 4.0.: monthly meetings at ESCP Europe, debates to discuss key-topics about the retail 4.0.
The team
Michel-Édouard
LECLERC
Chairman of the E.Leclerc Chair
Professor Olivier
BADOT
Academic Director
Dr. Adeline
OCHS
General Coordinator
Professor Jean-François
LEMOINE
Scientific advisor
Emeritus Professor Enrico
COLLA
Member
Professor Paul
LAPOULE
Member
Sarah
BELGHITI
Research assistant
Amélie
ABADIE
PhD student
Kawtar
ABOUHAZIM
Editorial manager
Focus on ...
News
05 April 2016
This Chair for teaching and research combines the excellence of ESCP Europe and the experience of E.Leclerc.
News & Events
; "Challenges of the 4th industrial revolution")
Check out our playlists…
Podcasts
Videos
The Fashion Industry 4.0: a global approach?
[in French with English subtitles]
Technological challenges in fashion
[in French with English subtitles]
Industry 4.0: what impact of the location of the manufacturing?
[in French with English subtitles]