Research Publications

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13436 publications

Paper presented in a Conference

2007

BOUTIN, A., C. GASTON-BRETON

Advertiser Acculturation in emerging markets

in Proceedings of the 36th Conference of the European Marketing Academy (EMAC), 2007, Reykjavik, Iceland

Paper presented in a Conference

2007

TISSIER-DESBORDES, E.

Advertising Research in France: Between Regulation and Provocation

in Proceedings of the American Advertising Association (AAA) Annual Conference, `A Comparison Between European And U.S. Advertising Research Paradigms', 2007, Burlington

Textbook

2007

PENFORNIS, J.-L., L. HABERT

Affaires.com

2007, Clé international, Paris, France

Chapter

2007

DELBARD, O.

An Analysis of E. U. Policy and Sustainability Reporting Practices

in Sustainability Management Issues in Latin America and Europe: A Multi-Stakeholder., DELBARD O. (ed.), CERALE, pp. pp. 151-164 14 p., 2007

Textbook

2007

THIBIERGE, C.

Analyse financière

2007, Vuibert, Paris, France

Paper presented in a Conference

2007

MURATBEKOVA-TOURON, M.

Analyzing Human Resource Management: Neo-institutional and Agency Theories

in Proceedings of the 23d EGOS Colloquium, Beyond Waltz Dances of Individuals and Organization in Sub-theme 33, critical approaches to international human resource management, 2007, Vienna, Austria

Paper presented in a Conference

2007

FESTING, M., B. MÜLLER

Antecedents and Outcomes of Expatriate's Psychological Contracts - Framework and Empirical Results

in Proceedings of the Academy of Management Annual Meeting, 2007, Philadelphia

Research Monograph (Working papers)

2007

PAPE, U., M. SCHLECKER

Are Credit Spreads and Interest Rates Co-integrated? Empirical Analysis in the USD Corporate Bond Market

ESCP-EAP Working Paper, no. May, n°25, 2007

Research Monograph (Working papers)

2007

SCHMID, S., A. DANIEL

Are Subsidiary Roles a Matter of Perception? A Review of the Literature and Avenues for Future Research

ESCP-EAP Working Paper, no. No. 30, 2007

Paper presented in a Conference

2007

MACE, S.

Assessing and Explaining the Impact of 99-Ends on Sales with Store-Level Scanner Data

in Proceedings of the 36th EMAC Conference, 2007, Reykjavik