Research Publications

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13445 publications

Paper presented in a Conference

2003

JALLAT, F., F. ANCARANI

Multichannel Pricing on the Internet: A Comparison of Price Levels and Dispersion for Pure Play Internet, Bricks-and-Mortar, and Bricks-and-Clicks Retailers in France

in Proceedings of the 6th Fordham University Pricing Conference, 2003, New York

Research Monograph (Working papers)

2003

BADOT, O., B. COVA

Néo-marketing : 10 ans après

Document de travail, no. mai, n°03-30, 2003

Journal Article

2003

COVA, B., O. BADOT

Néo-marketing, 10 après : pour une théorie critique de la consommation et du marketing réenchantés

REVUE FRANCAISE DU MARKETING, November 2003, vol. n° 195, pp. pp 79-94 16 p

Edited Book / Textbook

2003

LE VOURC'H, J.

Normes Comptables Internationales guide pratique

World Bank, Washington, United States, 2003

Review of a book; an article; a research

2003

LAROCHE, H.

Oceano Vox

2003, GERER ET COMPRENDRE

Journal Article

2003

MERCADO, S., P. PARBOTEEAH, Y. ZHAO

On-line course design and delivery : cross national considerations

STRATEGIC CHANGE, 2003, vol. Vol 13, no. N°4, pp. pp. 183-192 (10p.)

Journal Article

2003

BOUILLOUD, J.-P.

Othello ou la preuve absente

PREUVE (LA), January 2003, pp. pp 39-51 13 p

Edited Book / Textbook

2003

LAROCHE, H., F. FRERY, P. JOFFRE, O. SAULPIC

Perspectives en management stratégique

Management et Société, Colombelles, France, 2003

Chapter

2003

HEILBRUNN, B.

Petite mytho-poétique de la marque

in La marque, mythologie du quotidien., LEWI G. (ed.), Publi-Union, pp. pp 262-280 19 p, 2003

Published Case Study

2003

PESNEL, E.

Pierre Corman : comment optimiser la gestion de la production chez SYNAPS ?

2003, Centrale de Cas et de Médias Pédagogiques, France

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