Research Publications

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13445 publications

Books

2004

[mainauthor], E. KAYNAK, F. JALLAT

Marketing issues in Western Europe

International Business Press, 171 p.

Paper presented in a Conference

2004

BADOT, O.

Marketing méditérranéen et marketing postmoderne : un oxymore ?

in Actes de la Journée d'Etude `Marketing Méditérranéen, Marketing Postmoderne : Identités et Différences', Euromed Marseille, 2004, Marseille

Journal Article

2004

LADO COUSTE, N., E. MARTINEZ-ROS, A. VALENZUELA

Marketing Strategy as an explanatory variable of market selection: A simultanerous modeling approach

INTERNATIONAL MARKETING REVIEW, 2004, pp. pp 573-597 25 p.

Published Case Study

2004

NAULLEAU, G., E. ZILBERBERG

Méthode des cas : comment concilier pédagogie et TIC ?

2004, Centrale de Cas et de Médias Pédagogiques, France

Chapter

2004

HEILBRUNN, B.

Métis ou les ruses de la marque

in Percussions à partir de l'oeuvre de François Julien., CHARTIER P., MARCHAISSE T. (eds), PUF, 2004

Studies and Reports commissioned by Companies and Research Agencies

2004

BADOT, O., S. FEHRI, I. LANDREVILLE

Modélisation des politiques de marques de distributeur dans la grande distribution occidentale : l'étude de 8 cas

2004

Paper presented in a Conference

2004

JALLAT, F., F. ANCARANI

Multichannel Pricing on the Internet: A Comparison of Price Levels and Price Dispersion for Bricks-and-Clicks, Pure Play and Multichannel Retailers

in Proceedings of the 33rd International Conference, European Marketing Academy, 2004, Murcia

Paper presented in a Conference

2004

BADOT, O., B. COVA

Néo-marketing : 10 ans après. Prospective de la consommation et du marketing réenchantés. Le cas Andria

in Actes de la Journée `Prospective et Marketing', Groupe Vision, ESCP-EAP, 2004, Paris, France

Paper presented in a Conference

2004

DURISIN, B., G. CALABRETTA

New Product Development Decisions: A Systematic Review of the Empirically-based Literature

in Proceedings of the INFORMS Marketing Science Conference, Erasmus Universiteit, 2004, Rotterdam, Netherlands

Chapter

2004

SMIRNE, P. M.

Notarial legality control over companies: a first assessment after the reforms

in Vitta notariale., Giaccomo Buttitta Ed., Edizioni Giuridiche Buttitta, pp. 1794-1816, 2004

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