Escp’s Msc in Big Data and Business Analytics Organised Its Annual Hackathon for the Third Year Running!
For the third edition of the MSc in Big Data and Business Analytics’ annual hackathon, students were challenged to find disruptive solutions based on machine learning and artificial intelligence, using novel marketing, operational and analytical approaches, as well as financial analytics.
They worked on three projects in the field of Marketing 4.0, Blockchain in Fintech, and Sustainable and renewable Energy for this year’s partner companies: Criteo, Equisafe and EuroWatt.
An Online Hackathon From 16 to 20 March 2020
Given the current global context with the Covid-19, this year’s hackathon took place online, highlighting the great agility and adaptability of students when faced with exceptionally challenging situations.
Over the course of 5 days, 20 teams worked tirelessly, leveraging their business and technical skills to real world issues to find solutions to create social and business value for the partner companies.
Their knowledge of analytics and cognitive computing, their commitment and passion to these issues enabled them to support organisations through major changes, proving that they are, undoubtedly, business leaders.
Fintech is disrupting the financial industry, giving a major advantage going forward to blockchain development companies in this sector.
The diffusion and scalability of the emerging Fintech will depend mostly on users’ adaptation and value propositions.
The economic models will soon become obsolete with the lengthy and costly money, asset and information transfers through multilayer schemes with several intermediaries. Fintech companies, such as Equisafe, are constantly growing and always looking for new challenges to implement the platform's potential.
Bilal El Alamy, CEO, founder, ESCP alumni and Hackathon winner; for this edition proposed three different challenges for ESCP students with the scope of possible development for new features of the product:
- Quantitative Finance: Portfolio Optimization for tokenized private stocks.
- Corporate Finance: Create a model for the Internal Rate or Return.
- Graph Theory: Create a granular graph of corporate to track shareholder participation.
Based on intricate observation and analysis of the paradoxes in view of the digital technology boom, Marketing 4.0 emerges in the recent past.
As Artificial Intelligence, Machine Learning, Big Data, IoT and mobile devices become more ingrained in consumers’ lifestyles – deeply influencing their attitudes and behaviors – consumers will increasingly look for the perfect mix of tech and traditional merchandise consumption that makes their lives easier.
Marketers need to brace up for this transition and adaptation period in the run up to a fast-developing digital economy.
Energy worldwide needs to grow with the emerging technologies in Artificial Intelligence, IoT, Machine Learning, and Big Data Analytics.
Fast technology advancement has enabled many alternative and renewable sources of energy to emerge in the recent past.
All renewable energy sources like solar, wind, geothermal, hydropower, wave and tidal power are forms of sustainable energy. They have low environmental impact, widely available and are naturally replenished. Modern energy companies are keen to make renewable and sustainable energy more accessible to the world.
At the end of the week, each team presented its results in the form of prototypes, technical solutions or new uses to develop the practices of the various sectors represented, in front of a jury* made up of ESCP professors, technology partners and partner companies.
Special Thanks to All the Jury Members And:
- Criteo: Maximilian Baum, Valentin Fischer, Salma Mezyaoui, Maxime Pracisnore
- Eurowatt: Philipp Magnus Aring, Johan Larsson Garnich, Ziae Mustafa, Andrea Sabia
- Equisafe: Yuxi Guan, Ding-Yao Jheng, Lorenzo Tozzi, Meng Zhang
- Criteo: Charles Biwer, Margot Crespin, Gabriel Darmon, Mathilde Gomez, Luna Joseph
- Eurowatt: Tanasit Mahakittikun, Nourhan Nassar, Jonathan Scheepers, Javiera Vines Alvarez
- Criteo: Antoine Guerrini, Yousseff Jactthar Noguera, Kim Vogel, Qinjiong Zeng
- Eurowatt: Amaury Charbon, Inès Des Rieux de la Villoubert, Bastien Hellouin de Cenival, Olympia Hilverda, Alexandre Lachkar