New Documentary Mini-Series Explores the Real Impact of AI in Education through ESCP’s AI Champions
How is artificial intelligence transforming business education — reshaping the way we learn, teach, and work? A massive transformation is underway at ESCP Business School. Through pioneering AI initiatives, the School is exploring how AI enhances programmes, empowers leadership, and supports human-centred innovation across its six campuses.
Bold & United: The Faces of AI at ESCP is a four-part documentary mini-series that reveals the human stories behind this transformation. It focuses on the people at ESCP using generative AI to simplify complex tasks, create new opportunities for learning, and embed digital fluency into the heart of its business education curriculum.
Composed of four 12-minute episodes, the series features four voices from the ESCP community whose projects exemplify how AI is actively reshaping various dimensions of business education:
- Jiao Liu, Master in Management student (Digital Transformation track), who moved from AI-illiterate to AI-confident and is now helping peers harness AI to enhance their academic work.
- Professor Vitor Lima, who created The Future of Gotham, an AI-powered, GPT-based business simulation designed to sharpen students’ critical and strategic thinking.
- Professor Sandrine Macé, researcher and faculty member using ChatGPT Edu to help students better interpret data and explore statistical models in their dissertation work.
- Emily Olyarchuk, Head of Brand Strategy, Influence & Reputation, leveraging generative AI to scale strategic content creation and enhance ESCP’s digital presence with precision and ethics.
The documentary offers an inside look at some of the projects developed as part of ESCP’s AI 1000 Champions initiative — a network of professors, staff, and students who explored responsible, real-world uses of generative AI as part of ESCP’s strategic collaboration with OpenAI. Supported by the ESCP Foundation, the AI 1000 initiative is part of the School’s strategic transformation.
Watch the Teaser
Discover some of the people and projects behind ESCP’s AI transformation.
Episode Guide & Launch Dates
Mark your calendar: one new episode will drop each week across July 2025.
| Episode | Title | Release Date | Description |
|---|---|---|---|
| Episode 1 | Learning with AI | July 4, 2025 | Jiao Liu shares how generative AI helped her develop new learning habits, navigate cultural barriers, and boost academic fluency. |
| Episode 2 | Teaching with AI | July 11, 2025 | Professor Vitor Lima takes viewers into The Future of Gotham—a gamified classroom where students work with a GPT-powered Bruce Wayne to solve marketing challenges. |
| Episode 3 | Researching with AI | July 18, 2025 | Professor Sandrine Macé reveals how generative AI tools support research exploration, foster autonomy, and deepen statistical analysis. |
| Episode 4 | Working with AI | July 25, 2025 | Emily Olyarchuk explains how her team is using AI to accelerate brand and reputation work, enhance SEO, and elevate strategic communications. |
Stay Tuned to Discover the Future of AI in Business Education
Each episode of Bold & United: The Faces of AI at ESCP offers a window into how AI is reshaping the future of learning, research, and work at ESCP. From classroom simulations to strategic communications, the series also reflects ESCP’s broader philosophy that artificial intelligence in education must serve both academic excellence and human purpose.
The videos will be published on YouTube here. Subscribe to see each episode as it launches!
Relevant links
Frequently Asked Questions (FAQs)
Through the AI 1000 Champions initiative, ESCP has enabled students, professors, researchers, and staff across six campuses to explore the responsible, real-world use of AI. Projects include GPT-powered classroom simulations, AI-supported dissertation coaching, workflow automation, and digital content strategy. ESCP recently expanded access to ChatGPT Edu to the entire community.
AI enhances data-driven thinking, boosts strategic agility, and prepares students for the technologies shaping modern business. It accelerates feedback cycles, strengthens research capacity, and cultivates essential digital, analytical, and leadership skills.
Responsible use is central to ESCP’s AI strategy. Faculty and staff are trained in ethical AI practices. Every project is evaluated for impact, equity, and alignment with academic values, ensuring that AI supports human decision-making rather than undermining it.
Yes. AI is integrated into academic programmes at ESCP. Students also engage with AI through research, innovation labs, and cross-disciplinary workshops.
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