Display:
15 publications

Academic Articles

2025

ZYLSTRA, A., S. MACÉ

Brokerage house brands and equity investors

BANKERS MARKETS AND INVESTORS, 181 (2), 16-33

Edited Special Issues

2023

CLOAREC, J., S. MACE, K. PAUWELS

Special Issue - Artificial Intelligence

DM - DECISIONS MARKETING, 112

ESCP Impact Papers

2023

MACE, S., C. AUBERT HASSOUNI, B. PARGUEL

Personal data breaches: why certain individuals are victims, while others act. The role of cultural preferences.

ESCP Impact Papers, 2023-17-EN

ESCP Impact Papers

2023

MACE, S., C. AUBERT HASSOUNI, B. PARGUEL

Violation des données personnelles : pourquoi certains subissent et d’autres agissent ? Le rôle des préférences culturelles

ESCP Impact Papers, 2023-28-FR

Academic Articles

2022

PARGUEL, B., A. FRACCARO, S. MACE

Compromise pricing in luxury

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 31(3), 506-517

Conference Proceedings

2022

VISENTIN, G., F. ZERBINI, S. MACE

Mining CEO's Big Five Personality Traits from Twitter

American Marketing Association (AMA), Volume 33, 115-118

Academic Articles

2021

FRACCARO, A., S. MACE, B. PARGUEL

The not-so-odd couple: Odd pricing in a luxury context

JOURNAL OF BUSINESS RESEARCH, Volume 136, 356-365

Case Studies

2021

MACE, S., V. BOUVERET

Accelerating the adoption of smart home devices

CCMP

Academic Articles

2020

FRACCARO, A., S. MACE

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

Academic Articles

2020

FRACCARO, A., S. MACE

Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

Research and expertise

Field of Expertise
Data Driven Marketing
Digital Marketing
Sales Promotion
Pricing
Institutes
ESCPTech Institute
Sustainable Development Goals
/4.Quality%20Education /5.Gender%20Equality /13.Climate%20Action

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

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Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

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