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Sandrine Macé is a professor at ESCP Europe. She holds a Doctorate in Marketing and is a graduate of ENSAE (School specializing in Statistics) and ESSEC. She is the Scientific Director of the IoT (Internet of Things) Chair, sponsored by Schneider Electric, Société Générale Insurance and Valeo. She is in charge of the Executive Specialized Master’s in Marketing and Communication both at  ESA Beirut (Ecole Supérieure des Affaires), a sister school of ESCP Europe. She is also in charge of the Digital Marketing seminars for Executives.
She is the co-author of Méthodes Statisitiques Appliquées au Management (Pearson, 2016). She is also the author of La politique commerciale du point de vente (Vuibert, 2001) and has made contributions to other publications (Distribution et Prospective  - : Prospective et Stratégies, Economica 2005  - - Le Marketeur, Pearson 2003  - - Manuel de Gestion, Ellipses 2004  - - Encyclopédie Vente et de distribution, Economica 2001  - - Encyclopédie Vente et de distribution, Economica 2001  - - Etudes et recherches en distribution, Economica 2000). She has worked for Pearson, on the French adaptation of several books: The Highly Effective Marketing Plan, Smarter Pricing, Blog Marketing and more recently, Etudes et Analyses Marketing (2018).
In 2000, Sandrine Macé was a research fellow at Amos Tuck Business School, Dartmouth  - College, where she conducted research in sales promotion. She is authorized to supervise doctoral students. Her fields of research are: sales promotion, retailing, IoT and quantitative techniques applied to marketing. From 2010 to 2016, she was the Vice President in charge for Research and for Publications of the Association Française du Marketing (French Marketing Academy).

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30 publications

Journal Article

2020

FRACCARO, A., S.MACE

Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

Journal Article

2020

MACE, S., A.FRACCARO

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

ESCP Impact Papers

2020

MACE, S., V.BOUVERET

L’IoT, moteur d’une société préventive en devenir

ESCP Impact Papers, 2020-63-FR, 5 p.

Book

2018

MACE, S., A.BURNS, A.VEECK, R.BUSH

Etudes et Analyses Marketing

Pearson

Journal Article

2017

MACE, S., A.BELLICHA, J.-M.OPPERT

Prescribing of Electronic Activity Monitors in Cardiometabolic Diseases: Qualitative Interview-Based Study

JOURNAL OF MEDICAL INTERNET RESEARCH, Vol. 19 Issue 9

Textbook

2016

MACE, S., C.HAHN

Méthodes Statistiques Appliquées au Management

Pearson Education

Journal Article

2012

MACE, S.

The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing

JOURNAL OF RETAILING, Vol. 88, Issue1, pp. 115-130 16 p.

Chapter

2010

ANDREANI, J.-C., S.MACE

Connaître les marchés

In: Le Marketeur, MICHON C. (ed.) Pearson Education, pp. 3-30 27 p.

Chapter

2007

MACE, S.

Les blogs, menaces ou opportunités ?

In: L'art de la croissance, ESCP-EAP, Bain & Company (eds) Les Échos / Pearson Education / Village Mondial, pp 134-138 5 p

Edited Book / Textbook

2006

WRIGHT, J., S.MACE

Blog marketing

Village mondial, 308 p.