Sandrine Macé is a professor at ESCP Business School.

Since 2016, she has served as the Scientific Director of the IoT (Internet of Things) Chair, sponsored by Schneider Electric. She also oversees the Executive Specialized Master’s in Marketing and Communication at ESA Beirut (École Supérieure des Affaires), a sister school of ESCP Business School. Additionally, she leads Digital Marketing seminars for executives at both ESCP Business School and ESA Beirut.

As an active researcher, Professor Macé has published in several leading journals, including the Journal of Marketing Research, Journal of Retailing, Journal of Business Research, and Recherche et Applications en Marketing. She has supervised seven PhD students in ESCP’s doctoral programme and has served on editorial boards. In 2023, she was invited by the journal Décisions Marketing to co-edit a special issue on AI and Marketing.

She is the author of several books and has collaborated with Pearson on the French adaptation of multiple publications.

Her research interests include sales promotions, price endings in FMCG and the luxury sector, and, more recently, privacy concerns, privacy-protective behaviours, and the personal characteristics of CEOs contributing to marketing myopia.

Professor Macé teaches in both degree programmes and executive education. Her teaching areas include Sales Promotion, Digital Marketing, Strategic Marketing, Data-Driven Marketing, and AI & Marketing.

She holds a Doctorate in Marketing and is a graduate of ENSAE (a prestigious institution specialising in statistics) and ESSEC.

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35 publications

Edited Special Issues

2023

CLOAREC, J., S. MACE, K. PAUWELS

Special Issue - Artificial Intelligence

DM - DECISIONS MARKETING, 112

ESCP Impact Papers

2023

MACE, S., C. AUBERT HASSOUNI, B. PARGUEL

Personal data breaches: why certain individuals are victims, while others act. The role of cultural preferences.

ESCP Impact Papers, 2023-17-EN

ESCP Impact Papers

2023

MACE, S., C. AUBERT HASSOUNI, B. PARGUEL

Violation des données personnelles : pourquoi certains subissent et d’autres agissent ? Le rôle des préférences culturelles

ESCP Impact Papers, 2023-28-FR

Academic Articles

2022

PARGUEL, B., A. FRACCARO, S. MACE

Compromise pricing in luxury

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 31(3), 506-517

Conference Proceedings

2022

VISENTIN, G., F. ZERBINI, S. MACE

Mining CEO's Big Five Personality Traits from Twitter

American Marketing Association (AMA), Volume 33, 115-118

Academic Articles

2021

FRACCARO, A., S. MACE, B. PARGUEL

The not-so-odd couple: Odd pricing in a luxury context

JOURNAL OF BUSINESS RESEARCH, Volume 136, 356-365

Case Studies

2021

MACE, S., V. BOUVERET

Accelerating the adoption of smart home devices

CCMP

Academic Articles

2020

FRACCARO, A., S. MACE

Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

Academic Articles

2020

FRACCARO, A., S. MACE

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

ESCP Impact Papers

2020

MACE, S., V. BOUVERET

L’IoT, moteur d’une société préventive en devenir

ESCP Impact Papers, 2020-63-FR