Chloe’s research sits at the intersection of marketing, the arts, and the creative industries. Her work examines how cultural production and consumption generate social, cultural, and economic value, with a particular focus on creativity, markets, and systems of meaning. She has published in leading journals including Journal of Consumer Research, International Journal of Research in Marketing, Annals of Tourism Research, European Journal of Marketing,Journal of Marketing Management, and Journal of Macromarketing. She co-edited the second volume of Marketing the Arts (Routledge, 2023) and The Power of Consumer Creativity (Palgrave Macmillan, 2025).
Chloe is Chair of the Arts, Heritage, Non-Profit and Social Marketing Special Interest Group of the Academy of Marketing. (…)
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Chloe’s research sits at the intersection of marketing, the arts, and the creative industries. Her work examines how cultural production and consumption generate social, cultural, and economic value, with a particular focus on creativity, markets, and systems of meaning. She has published in leading journals including Journal of Consumer Research, International Journal of Research in Marketing, Annals of Tourism Research, European Journal of Marketing,Journal of Marketing Management, and Journal of Macromarketing. She co-edited the second volume of Marketing the Arts (Routledge, 2023) and The Power of Consumer Creativity (Palgrave Macmillan, 2025).
Chloe is Chair of the Arts, Heritage, Non-Profit and Social Marketing Special Interest Group of the Academy of Marketing. She is also on the Research Committee of the Academy of Marketing and sits on the editorial boards of Annals of Tourism Research, Journal of Marketing Management, Arts and the Market and Journal of Customer Behaviour. Her research has been supported by the AHRC (including the multi-million-pound StoryFutures and StoryFutures Academy projects) and by the BA/Leverhulme Small Research Grants scheme. She regularly presents her work internationally and has contributed to public engagement programmes at institutions such as Sotheby’s Institute and the Barbican Arts Centre.
Chloe is Head of Research for the London campus and served as Academic Director of the MSc in Marketing & Creativity (2022–2026). She holds degrees from McGill University and King’s College London and is a Senior Fellow of the Higher Education Academy. She previously worked at Royal Holloway, University of London and Kent Business School.
